The Rise of Good & Gather

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Target fans rejoice! The Good & Gather brand has been on the rise in recent months and has increased in popularity. Many people are attracted to the variety of options the brand offers through fruit, meat, sauces and even water. Let’s take a look at why many people are turning to Good & Gather nowadays. 

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What is the Good & Gather Brand?

The Good & Gather brand was launched as an initiative by Target back in 2019 to expand its Food and Beverages sector. From this, Target hoped to invoke a sense of a high quality and clean brand. The idea behind Good & Gather is great food that is “made for real life.” With products ranging from dairy and produce to ready-made pastas, meats and a bunch more, the brand hoped to give people an affordable and healthy option even for their busiest days. Target has built upon this idea of making their products more natural and fresh overall. The store implemented more natural practices into the Good & Gather brand. They have made it a priority to take initiative and provide taste tests to all their products to ensure there are no artificial flavors, sweeteners, synthetic colors or any high fructose corn syrup. A combination of natural and fresh integrity mixed with new and trend-forward product creations.

Stephanie Lundquest, the executive vice president for Food and Beverage at Target had this to say about the Good & Gather message.

“Our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste,” Lundquest said. “Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food.” — Target corporate website.

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The Foods of Good & Gather

The Good & Gather brand has grown tremendously over the years. Many customers are attracted to the versatile options they have and the overall sense of freshness you get from all their foods and beverages. There are many customer favorites of the Good & Gather brand that premiered back in 2019 that still persist today in 2022.

Products range from mac and cheese, shredded chicken strips and even water. While customers’ favorites are subjective and vast, these are the most common products that most customers find themselves gravitating toward in the brand.

  1. Pho Soup Starter Beef Broth, (1.99)
  2. Fig Balsamic Vinaigrette Dressing, ($3.19)
  3. Raspberry Hibiscus Sparkling Water, ($3.19)
  4. Everything Seasoned Cashews, ($6.89)
  5. Tomato, Garlic and Calabrian Chile Spread, ($4.99)
  6. Southwest Chopped Salad Kit, ($3.99)
  7. Wood-Fired Spinach and Goat Cheese Frozen Pizza, ($6.99)
  8. Frozen Broccoli and Cheese Veggie Tots, ($3.59)
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