Big Time Buzz: The Return of Big Time Rush

Photo posted by @bigtimerush.ecu on Instagram

The year is 2009. You get home from school, kick off your Ugg boots and sit down in front of the TV. You decide to watch a new show about an up-and-coming boy band. Off the bat, their authentically fun-loving and high-charged charisma tugs on your heartstrings — and their theme song… that tune seals the deal. Effortlessly catchy, you find yourself humming the closing lines as you organize your Silly Bandz collection before bed. “It’s the only life you got, so you gotta live it big time.”

Photo posted by @bigtimerush on Instagram

13 years later, Kendall, James, Carlos and Logan still live rent-free in the minds of 20-something-year-old girls everywhere. Amidst societal chaos, their loyal fan base was surprised with the rebound of a lifetime, as the band announced that they would be embarking on tour for the first time in a decade.

Big Time Rush will make their way across the country this summer on the “Forever Tour,” giving their fans a proper taste of nostalgia and wonder. Their relevance has remained throughout the years because of the iconic nature of their artistry and their happy-go-lucky dynamic. However, after their Nickelodeon show by the same name ended in 2013, the group took a seven-year hiatus until 2021 when they came out with a new single, “Call It Like I See It,” and resumed live performances. 

Photo posted by @bigtimerush on Instagram

When “Big Time Rush” premiered on Nickelodeon in 2009, the group signed with Nick Records before moving to Columbia Records, producing music that was featured on their show. Throughout the course of their time on Nickelodeon, they released hit songs like “Halfway There,” “Windows Down,” and “Til I Forget About You,” consistently topping the Billboard Hot 100.

They continued to capture the screens and hearts of loving fans around the globe until the series finale in 2013. By this time, all four members were in their early twenties. In an effort to find their individual voices and adult identities, Big Time Rush announced their hiatus in 2014.

Fans were graced with a Zoom reunion when the COVID-19 pandemic first shocked the world in March 2020. The band released a video on their social media platforms, attempting to inform and reassure their following in regards to the health crisis.

On June 16th of the same year, the band released a cover of “Worldwide.” In December, the group shared a YouTube video that showed the band performing their song, “Beautiful Christmas.” In July 2021, the band officially announced their reunion, releasing their first single since 2013. Last week, Big Time Rush announced the Forever Tour, sending BTR fans everywhere into an elated frenzy. 

Photo posted by @bigtimerush on Instagram

Are you excited to see Big Time Rush in concert? Share your BTR memories with us on Twitter @VALLEYmag!



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