In today’s world, we are becoming much more conscious of the things we are not only putting on our bodies but also what we’re putting back into the earth. Companies and brands have been taking into consideration the importance of sustainability and sourcing only clean ingredients for their products and the environment.
Some brands often use the word “natural” to greenwash consumers into thinking their products are derived from all-natural or organic ingredients when they don’t actually reflect those values.
Trading in your everyday beauty products for ones that provide nourishment for your skin rather than harm it is the future of beauty. Here are five of VALLEY’s favorite clean beauty brands.
Kosas provides super clean beauty products that not only are made up of formulas that feel good on your skin but are clinically proven to nourish and repair it with every wear. Banning over 2,700 harmful ingredients in their products, they offer “makeup for skincare freaks.” Celebs like Emma Chamberlain have raved about their products and it has scored the brand a Best of Beauty award from Allure.
Ilia Beauty values clean formulas that revive and protect against the harmful pollution and sun rays our skin faces on the daily. Seeing makeup and skincare as one, they are conscious of the ingredients they place in each of their products and with all sustainable packaging too!
Juice Beauty ensures that their ingredients are not only organic but created with a base of botanical juice to pack each product with antioxidants instead of the typical petroleum or water found in other makeup brands. With vegan, cruelty-free and sustainable products ranging from blushes to moisturizers, you’re bound to find something you like.
Milk Makeup has been widely popular in the beauty realm the past few years offering products that are cruelty-free paraben-free and 100% vegan. Their minimalistic packaging and easy use products make this brand another clean beauty must-have.
Some of their most popular products include their Hydro Grip Primer, Sunshine Skin Tint Broad Spectrum SPF 30 Sunscreen and their Mini Lip + Cheek.
A minimalistic makeup brand — Merit creates products that are safe for your body, skin and the environment with packaging that is recyclable, reusable or biodegradable. Using ingredients that won’t stress out your skin like different vitamins and antioxidants, Merit takes a “holistic approach to clean.”
Let us know if you try any of these clean beauty brands by tweeting us, @VALLEYmag, on Twitter.