Your Signature Makeup Archetype — The Results
VALLEY recently explored “The Makeup Archetype Quiz” which showed us eight makeup archetypes: natural, elegant, gamine, ingenue, classic, modern, dramatic and romantic. This quiz was…
Read MoreVALLEY recently explored “The Makeup Archetype Quiz” which showed us eight makeup archetypes: natural, elegant, gamine, ingenue, classic, modern, dramatic and romantic. This quiz was…
Read MoreMakeup means something different to everyone. To some, it’s a tool for self-expression, being capable of transforming our appearance and enhancing our confidence. To others,…
Read MoreIf you’ve been online at all in the past year or two, chances are you’ve seen women dressing in this “clean girl” aesthetic filled with…
Read MoreIn years past, the aisles of drug store makeup all seemed to blend into a mishmash of low-quality products. Brands claimed their mascara would triple…
Read MoreTarte, a cosmetics company founded in 1999, has grown its presence around lavish #TrippinWithTarte influencer trips. From Costa Rica to Bora Bora, Tarte has spent…
Read MoreYou wake up one morning and come to a quick panic when you realize you are in fact, not in your usual bed. As you…
Read MoreIt’s circa 2005 and teenage girls everywhere are strolling through the mall. What do they see? Color (and lots of it.) From celebrities covering their…
Read MoreThe beauty industry has a hold on not just our appearances but our bank accounts too. Influencers like Kylie Jenner are coming up with new…
Read MoreEveryone wants big lips. In recent years, lip filler has become one of the most popular cosmetic treatments. But with a good lip plumper, you…
Read MoreRecently, the beauty scene has begun valuing the clean makeup look. A lengthy skincare and makeup routine is completed to create a polished appearance. The…
Read MoreEver since the rise of TikTok, people have been sharing all kinds of things with each other online. One of the best things to come…
Read MoreThere is no right time and place for makeup. Makeup is simply a form of self-expression and should be worn when you please, including on…
Read MoreWhat is a color palette? In recent years, finding your color palette has been trending on social media. But what does this mean? A color…
Read MoreBuying makeup is a task the average woman complains about on an everyday basis. The challenge is to find the perfect shade and colors that…
Read MoreEveryone loves the thrill of purchasing something new for themselves. You see something you like, something that so many say is a “must-have” and you…
Read MoreWhen you’re dressing up for a special occasion or just a night out, what makeup looks do you usually go with? Colorful eyeshadow and a…
Read MoreAccording to Gossip Girl’s Serena van der Woodsen, lipstick lasts longer but gloss is more fun. While this fictional It Girl of the Upper East…
Read MoreA new “it” girl has entered the chat and is taking TikTok by storm: Alix Earle. The 22-year-old senior from the University of Miami in…
Read MoreWho says we have to wait for Halloween to go goth? Jenna Ortega’s portrayal of Wednesday Addams in Netflix’s latest series, “Wednesday,” has made everyone…
Read MoreVALLEY needs to bring awareness to the product that has been flying under the radar — the enhancing lip tint. Makeup brands have been introducing…
Read More