Beautycounter: The Clean Beauty Go-To

Photo posted by @beautycounter on Instagram

Beautycounter is the up-and-coming beauty and skin company that everyone needs to be trying. What makes this brand so unique is they are 100% dedicated to making all of their products safe and chemical-free.

The company, founded by CEO Gregg Renfrew, launched back in 2013 in Santa Monica, CA. Since then, the company has gotten buzz from well-known names such as “Vogue”, “InStyle” and the “Los Angeles Times”.

Photo posted by @greggrenfrew on Instagram

Earlier this year, Renfrew spoke with interviewer Kristen Aldridge about how Beautycounter came to be after many concerns rose involving the number of chemicals in beauty and skin products.

“The United States hasn’t updated major federal law regulating the cosmetics industry since 1938, and that law encompasses all of the personal care, all of cosmetics, skincare, the entire industry,” said Renfrew. “So we have an 81-year-old law that is insufficient, that still allows known carcinogens and endocrine-disrupting chemicals to be put into the products we use every single day, and sadly, most Americans are still unaware of this fact.”

Renfrew says that most Americans believe that the FDA has the ability to recall cosmetics and that the government is actively screening ingredients for safety before products are put on the shelf. However, the U.S. has only banned 30 ingredients that are harmful while the European Union (EU) has banned over 1,300.

At the end of the day Renfrew believes, “you have a right to know what you’re putting on your body, and that there should be complete transparency on the products we’re using.”

Beautycounter’s mission is “education, formulation, and then advocacy because, in the absence of cosmetic reform, all Americans will still be subjected unnecessarily to harmful chemicals,” says Renfrew. “We’re really focused at Beautycounter on what we call our Never List. We’ve looked at chemicals that are linked to cancer that can cause reproductive toxicity or endocrine disruption, and we make sure that we don’t formulate with those ingredients.”

Penn State junior Dani Raskin works as a Beautycounter representative. Dani started working for the company back in April of 2020 after her mom’s old sorority sister, who works high up in the brand, reached out to her and asked if she would be interested.

“I’ve always had an interest in makeup and beauty, so I jumped at the opportunity,” said Raskin. “It was a great way for me to make some money on the side, while also learn great customer service techniques. I make about 30% commission on every sale.”

Beautycounter is continuously introducing new products. When the company first launched, they had only six products to their name. Now, they have over 150 products, including a men’s line.

“My favorite product is the Countercontrol Matte Effect Gel Cream because I love how it takes the oily look away from your face and makes your skin look much smoother,” said Raskin. “I also really love the Countercontrol Clear Pore Cleanser. I will always recommend these two products to clients. As for makeup, I love all of our eyeshadow pallets because they stay on really well and show up really dark, so you don’t need to put a lot on.”

Photo posted by @beautycounter on Instagram

Beautycounter offers a skin quiz on their website to find out which skin care products work best for you, as well as a virtual video chat option to consult with a specialist. They have the perfect gift guides based on your price point, so be sure to check out Beautycounter for all your upcoming holiday gift needs!


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