Chocolate Brown Makes a Comeback: 2022 in Color

Photo posted by @solepurpurse on Instagram

Color is an essential component in communication, expression and identity. Several times a year, Pantone Color Institute releases a Fashion Color Trend Report that explores the different shades that have defined the season. In the New York Fashion Week Autumn/Winter 2021/2022 report, Pantone defined the collection of hues as “a marriage of enduring and exuberant color reflects a communal expression of creativity.”

Among the array of colors, bold shades of blue, green, yellow and red were emphasized as exuberant statements of creativity and reinvention. Alongside these vivid hues, muted pink tones and warm shades of brown were instated as the timeless colors that give the spunky palette an enduring quality.

Of these staple colors, chocolate brown is identified as a simple yet perennial shade that is essential in creating a capsule wardrobe. A capsule wardrobe includes versatile pieces that can be styled in many different ways. This helps to avoid the lure of overconsumption, focusing on investing in fewer, quality pieces that ultimately contribute to an endless flow of ethereal ensembles.

The resurgence of chocolate brown inspires both nostalgia and innovation, facilitating the modern reformation of a staple shade in Y2K fashion. The pink and brown patterns that adorned backpacks and bedspreads alike have found revival in modern-day outfits, hairstyles, manicures, décor and architecture alike. Brown can be paired with bright colors to keep a palette grounded without detracting from flair.

Although timeless, incorporating traditional basics like white and black can feel repetitive and bland, particularly because these tones have a more limited range. Brown, on the other hand, has many shades that can be layered together for a retro-chic look that exudes a warm, earthy and effortless ambience.

If you’re looking to incorporate this contemporary chroma into your wardrobe, start with the essentials. Remember, essentials don’t have to be boring! Integrate other trends when choosing your new pieces. Invest in a brown puffer jacket that can keep you warm throughout the winter months and add an effortless warmth to darker colors worn underneath. Find the perfect brown turtleneck to style underneath a beige slip dress with brown boots for a dose of monochromatic charm. Treat yourself to a brown handbag that radiates simple sophistication.

If you want to appreciate brown tones in other ways, opt for a brown color scheme at your next manicure appointment. If you’re looking to make a bold statement with a new hairstyle, consider a two-toned look that balances the softness of chocolate hues with a bright pink. No matter how you choose to appreciate the versatility of this beloved brown shade, don’t forget to have fun!

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What colors are you loving in 2022? Tag us on Instagram, @VALLEYmag to share your favorite color combinations!


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