Looking for the perfect song to bump to in your headphones around campus? VALLEY needs you to hear this up-and-coming artist. East coast born and west coast bred, the 21-year-old college grad Rence creates music for young people going through similar experiences.
After announcing his sign to Epic Records in June 2019, Rence is ready to join the legends of the game. Under Sony, Epic Records has been turning out industry-altering artists like 21 Savage, French Montana and Travis Scott. But Rence wouldn’t call himself a rapper, he represents the future of a genre-less sound. Rence’s lyrics are true to him and synced with a blend of beats. His sound is a tasteful fusion of R&B, pop and alternative music.
Rence gained notoriety after releasing in the EP “Pink” in 2018. The most popular track on the album, “Baby Blue” confronts a feeling that many listeners can relate to — daydreaming for love. It isn’t so much the subject matter that makes Rence’s music different from the rest, it is the execution. The song flows with synth underlay and refreshing beats that allow the listener to truly feel the music.
After securing his degree, Rence released a breakout song in the form of an impressive collaboration. Released in June, “Expensive“ featuring Noah Cyrus is a catchy and fun beat paired with the smooth lyrics that Rence is known for. Regularly releasing new sound, the up and coming artist did not stop there. Rence’s latest EP, “Fall 2019” is a 15-minute audio experience with six carefully constructed tracks worth the listen.
Always hungry and always learning, Rence has experience to gain before making it big. For now, Rence will continue to spread love, maintain his integrity and pursue his dream. “It’s about remembering the hustle and attitude that can get you anywhere, while looking to the future for what it may bring,” Rence told Ones To Watch in March. “I want to be grounded and soaring forever.”