There’s no coincidence Cardi B released her latest hit “Money” a few months back. Following her hot single was her hot decision to sign an endorsement deal with Reebok, which is estimated to be a $10 million deal. If you weren’t singing money yet, you sure are now.
The Aztrek is the first shoe Cardi is promoting. A first glance, this shoe may take you back to 1993 when they were initially released, however, the white futuristic kicks have already been adopted in multiple different colors. Not only are they being promoted by Cardi, but Lil Yachty and Rae Srummerd are promoting them as well.
Goodbye “dad shoe” stereotyping … pop culture and the sneaker industry have merged, and the world has been blessed. The rapper took to her Instagram account on Nov. 5 to announce the deal. In the picture she posed in a black tracksuit and white Reebok Aztreks. The caption reads, “If you don’t know, now you know. REEBOK!”
President of Reebok Matthew O’Toole commented on Cardi’s partnership.
“For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,” says O’Toole.
For Cardi and Reebok, the future is their canvas. It is unknown what other apparel will come of the partnership — all we can say is we like it like that. Find the Aztrek on reebok.com and other Reebok dealers.