Thanks to apps like TikTok, new mascaras are going viral every couple months. Celebrities and influencers are promoting new brands all the time that influence young girls. Consequently, several popular mascaras are hard to get and often sold out.
VALLEY is going to rank the best “underground” mascaras that you can almost always find on the shelves.
Thrive Mascara
Price: $25
People rave about the makeup brand Thrive, users describing it as “lash extensions in a tube,” vowing to never look back. Priced at $25 strikes a balance between affordability and esteem, falling between drug store and high-end brands.
The applicator is a rubber brush with small bristles to apply length to the lashes. There are no ingredients in the formula that alarm consumers, with many saying it’s completely worth the money.
Thrive Causemetics Mascara is available online at thrivecosmetics.com or Amazon. It can also be found at your local retail stores at Ulta and Sephora.
Ilia Mascara
Price: $28 one-time OR every three month subscription: $25.20
This is a mascara almost always seen on the shelves. The brand itself is rarely sold out and typically not commonly talked about, but it’s amazing! The applicator is exceptionally distinctive, featuring three rubber applicators and three-quarters of the brush with varying-length bristles for adding length and volume to the lashes. The remaining quarter consist of straight same length bristles, designed to prevent clumping.
Ilia is a completely animal cruelty-free brand with great reviews and similar products to other high-demand brands. You can find Ilia products online at iliabeauty.com and Amazon, or in stores at Sephora.
Lancôme Définicils
Price: $33
Lancôme Définici mascara gives a soft everyday makeup look. The applicator brush has “hedgehog” bristles to give a natural look to your lashes. The mascara also has a lash lengthening primer that customers can buy to enhance the mascara’s effects as well.
The mascara can be found online at lacome-usa.com or Amazon. Or in retail stores such as Sephora or Ulta.
Tarte Maneater
Price: $25
The brand Tarte has somewhat lost popularity among Gen Z members. The brand had its peak in the early 2010s, when Gen Z were early teens are now young adults. Now, the brand is seen as more of a “teenager brand.” However, Tarte’s Maneater mascara is one to give a try. The mascara enhances all length, volume and curl. Even safe for contact lens wearers.
You can find Tarte online at tartecosmetics.com and Amazon. Or in retail stores at Ulta and Sephora.
Milk Kush
Price: $28
Milk makeup is a brand that has a multitude of products, ranging from makeup to skincare. Although, the brand now gets overlooked, similar to the Tarte makeup phenomena, Milks Kush Volumizing mascara stands out with high reviews and being readily available to customers. The long bristles on the applicator create a false lash look.
Milk is also cruelty-free and vegan. You can find Milk cosmetics online on milkmakeup.com and Amazon, and in stores at Sephora.
Make sure to give one of these mascaras a try. Follow @Valleymag on social media to share your new favs!
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