A comedic yet completely realistic movie about college parties, fraternities and college relationships drew a huge crowd out to the State Theatre on April 24 for a free screening of Universal Pictures’ newest blockbuster hit “Neighbors”.
Seth Rogen, Zac Efron and Rose Byrne led the cast of “Neighbors”, a comedy about a young couple suffering from arrested development who are forced to live next to a fraternity house after the birth of their newborn baby. “Neighbors” is directed by Nick Stoller. Stoller’s past work includes “Forgetting Sarah Marshall” and “Get Him to the Greek.”
Universal Pictures Campus Marketing Representative Gina Franz, junior public relations major, couldn’t have been more excited about the successful turnout of the screening. 591 people came to the movie screening – over 300 had to be turned away.
“I think it was such a success because it is a relatable film to college students. The turnout was so large because I got Greek life on board and my social media presence grew when I started advertising the event,” Franz says.
For graduating seniors, it even showed life after college, but that you can still find a youthful side and have fun even when you have responsibilities.
So who better to target for an audience for a screening of a movie about Greek life than Greek life itself?
“Members of Greek Life received tickets through chapter listservs, in the Greek Life office and by coming to various Greek Week events such as Fraternity Feud, The Greek God/Goddess Pageant and the Red Bull Chariot Race. Their hard work made both Greek Week and the screening a huge success,” Franz says.
Penn State students can Like Universal Pictures – Penn State on Facebook or follow @Universal_PSU on Twitter to find out more about advanced screenings and chances to win prizes. Past Universal Pictures screenings included “Lone Survivor”, “Ride Along”, and “Endless Love”.
If you missed the free screening, Neighbors hits theaters May 9, 2014.
Photo credit: imdb.com