Within the past 10 years, fashion has finally started to take steps away from using only size 0 models and towards more inclusive marketing with women of all colors, shapes and sizes. Like Aerie’s #AerieREAL campaign, the brand Pansy is focused on inclusivity and honest representation, while also being eco-friendly and sustainable.
Pansy started up in Northern California as a lingerie and loungewear brand made with the vision of creating minimalistic underwear in an ethical way. All of their items are made from organic cotton and dyes that are grown locally in California, and on top of that, all of the items are biodegradable.
After placing an order, the invoices are printed on recycled paper and the garments come in a bag created with extra cloth from production. They even advocate on their website to reuse the bags for carrying snacks or filling with lavender to keep in your drawers.
The brand is heavily focused on their mission of doing good, not only for the environment but for all women. When looking through their promotional pictures on Instagram, there are women of different background, size, and age — all completely untouched by editing.
In an interview with Inside Out, Founder Laura Schoorl said, “We don’t retouch our models in any photos. There is nothing we would want to change about any of the women that model for us!”
The photosreally speak for themselves and show how much the brand cares when it comes to empowerment and shining a light on underrepresented women. Schoorl said, “taking care of yourself and wearing minimal cotton underwear that makes you feel good is empowering. I am an intersectional feminist and I believe firmly in the empowerment of women around the world.”
Inspired by nature, all of Pansy’s items are beautifully colored and flattering on anyone. Free of any underwire or uncomfortable materials, this line focuses on making intimates as simple and free as possible, yet still fashionable and eye-catching.
With plans to come out with a unisex line soon, Pansy has it all: different-shaped bras, underwear, socks, tees, robes, leggings, shorts — you name it, they have all the basics you could need in your wardrobe.
All brands have some sort of platform, so it’s really refreshing to see one that is using theirs in a way that is conscientious of both the environment and inclusivity. Check out Pansy’s website for more information and updates.