Two houses of fashion, Fendi and Skims, united earlier this month and in turn produced “a first of its kind of collaboration that takes inspiration from both brands to create a modern capsule collection” according to the website. The collaboration includes bodysuits, tights, jumpsuits, mini dresses, and of course undergarments. The launch of the collaboration resulted in the brands making a million in a minute.
The Marriage of The Brands
Kim Jones, Fendi artistic director explained how the marriage of the brands came to be in a press release, stating the idea came to her during a meeting in Rome with her team. “Suddenly, all the women went silent and started looking at their phones. I didn’t know what was going on, but they were waiting for the launch of the new Skims collection.” That’s when the aha moment occurred, “it was then that I thought: Let’s do something together.”
Skims Origin Story
Kim Kardashian is consistently doing things that are labeled impressive or iconic, like providing NBC some of its highest ratings of the year after hosting SNL, so it was no surprise when her shapewear and lingerie company took off.
Originally named Kimono but rebranded as Skims when accusations of cultural appropriations were made, this shapewear brand sells “essential styles for everybody,” as said on the website. Along with the iconic shapewear, the website offers loungewear, clothing and underwear.
This self-proclaimed “new generation of underwear, loungewear and shapewear” is valued at more than $1 billion and loved by many. Celebrities and fans alike have been seen representing the brand, including Heidi Klum, Gwyneth Paltrow and of course Kris Jenner.
Sold Out Success
The collab itself was no exception from the success that both brands have individually experienced. The drop led to almost the entirety of the line being sold out practically immediately. Some of the most successfully sold items were bodysuits, leather dresses, which Kardashian herself said were her “faves” in their Skims nudes and outwear. The brands stated that there were to be sandals, an updated version of Fendi’s first hell and the Baguette. However, these items were not seen when the launch occurred, so rumors of a second drop are arising.
The Cost of Looking Designer
The average Skims apparel costs less than $50, but this collab upped the price with the cheapest articles being around $100. The increase in price did not stop the customers, however, as it was said that over 40,000 people were on the waitlist to buy. The devoted consumers of the brand is telling of just how powerful Kardashian is. Her tight and flattering pieces are popular among consumer, that when it came to pairing the luxurious Fendi design and brand, they became a force with their collaboration.