Florence By Mills: The Latest Edition to the Beauty Scene

Photo posted by @florencebymills on Instagram

At just 15 years old, Millie Bobby Brown, who we all know and love as Eleven on Netflix’s “Stranger Things,” recently entered the world of the beauty community with the launch of her new beauty brand, Florence by Mills.

Brown announced “the love of her life, Florence by Mills,” via Instagram this past August, and now, her skincare and beauty products are available at Ulta stores.

Florence by Mills includes skincare products ranging from a “Mind Glowing Peel Off Mask,” to a “Look Alive Eye Balm” and even “Swimming Under the Eyes Gel Pads.” The brand also includes a makeup line featuring products such as the “Cheek Me Later Cream Blush” and the “See You Never Concealer.” The products, which range anywhere from $10-34, is also cruelty-free and vegan.

Along her with launch of her Florence by Mills, Millie Bobby Brown announced a very personal upcoming addition to her makeup line. Her limited-addition eyeshadow palette, “Love Liv,” is inspired and in memory of her friend, Olivia LoRusso. The palette which is available to purchase on October 7, features meaningful shade names such as “Lulu,” “Sisters” and “Ducky,” which were created by Millie Bobby Brown and Olivia’s sisters.

Brown announced on Instagram that proceeds from the palette will go to the Olivia Hope Foundation in order to help “fight to end childhood cancer.”

With the launch of Florence by Mills, Millie Bobby Brown has received rave reviews for her first-ever beauty brand. Florence by Mills, which is geared towards the Gen Z shopper, has been praised for its cruelty-free, paraben-free, sulfate-free and synthetic-fragrance-free formula.

Brown’s skincare products, which are all currently sold out on florencebymills.com, such as the “Zero Chill Face Mist” and the “Look Alive Eye Balm” have become fan favorites. Vanity Fair even argues that Millie Bobby Brown made “teenage eye cream” a “thing.” Along with her skincare products, products on the Florence by Mills makeup line such as the “Cheek Me Later Cream Blush” have become popular products on florencebymills.com.

Millie Bobby Brown received some backlash over her skincare line after posting a face washing routine video to test out a few of her products. In the two-minute clip that was posted on Instagram, fans were quick to notice that Millie Bobby Brown wasn’t actually using any of her products or even washing her face. Brown took to Instagram to apologize for her replicated process of her face washing routine saying she “appreciates all of your feedback on this journey” and to “keep sharing your thoughts.”

Have you tested out Florence by Mills? Tweet us a picture at @VALLEYmag!


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