Being vegan is a lifestyle – from food, to clothes, to makeup, there are so many things a vegan has to pay attention to in order to maintain that lifestyle. Makeup is really hard because often, veganism is associated with being more expensive than regular products. That is not always the case.
VALLEY has done the digging and found all types of vegan makeup brands from drug story to high-end.
E.L.F has recently gone up in quality due to beauty vloggers having an increased interest in the drug store company. The convenient thing about E.L.F is that it is 100 percent vegan. From its famous putty primer to the lipsticks, the brand prides itself in its veganism.
Jeffree Star Cosmetics
This beauty YouTuber does much more than just film videos, he owns and runs his very own makeup company. Star, most famous for his liquid lips and colorful eyeshadow palettes, has become an advocate for vegan makeup. Luckily for us, all of Jeffree Star’s products are vegan. And the formulas are unmatched. Star, most famous for his Blood Sugar palette, just released an entire blue themed eyeshadow palette, Blue Blood, that is completely vegan like the rest of his brand.
Kat Von D
Kat Von D has not always been a vegan-friendly makeup brand, but recently, she has been completely reformulating all of her products to make them vegan. Even her most famous Shade and Light palette is now vegan. Another cool little side note is that the Shade and Light palette now comes with refillable pans, so when you run out of your favorite you can just buy that shade!
Eco Tools is really cool because they are makeup brushes that work, are affordable and, of course, they’re vegan. Check out their website in order to see a full selection of vegan-friendly tools that will help you out with your everyday makeup routine.
An important tidbit to add about vegan products is that although product ingredients may be vegan, it does not mean they are not tested on animals. Often times it is best to check to make sure a product is both vegan and cruelty-free to make sure you are getting the most mindful products in the makeup community.
With all the different businesses, companies and even influencers, it is becoming more and more crucial for makeup brands to begin to transition their products over because it is something the consumer is looking for when purchasing products.