TBT: Italian Charm Bracelets

0f1d7c309a6362277f56ce0e4d762598Jewelry trends come and go, but the attention they get while they’re around is amazing. We all remember the choker necklaces, power beads and of course, charm bracelets. This week, Valley is taking its readers back to the early 2000s to reminiscence about Italian charm bracelets.

If you’re unfamiliar with Italian charm bracelets, they are silver modular links hooked together to form a stretchy bracelet. Typically, a bracelet is 18 links in length. To start your own, you buy a completely blank bracelet and then purchase individual charm faces (letters, designs, etc.) to switch out for the plain ones. So, until a bracelet is complete, there will be blank and charm faces mixed together.

This trend, obviously started by Italians, got attention from American tourists as early as the 1990s, but a majority of the country didn’t join the craze until the early 2000s. Many of us ladies can remember seeing these charms in Limited Too and in several department stores. 

Why did we love them?

The reason these bracelets were so popular was because you could personalize it the way you wanted. There were charms for almost any hobby and interest. “I picked out charms that I thought represented me,” said Emily Solomon, junior. “I had a little yellow punch buggy that I thought was cute and I always wanted a yellow punch buggy in real life.”

There were also letters, birth stones, flags, animals and anything else you could possibly think of. The charms truly tailored to everyone’s interests. Some big name companies even got in on the craze, so you could find Disney and NFL charms to support your favorite characters and players. These bracelets were entirely representative of you and everything you loved.

Why do we miss them?

Charms were very easy to change and take on and off because all you had to do was unhook them. You could get a new look in seconds based on your mood or interest change. Not to mention, each charm was relatively cheap. Compared to the dollars we spend on Pandora charms and Alex and Ani bracelets, buying one Italian charm was nothing.

Photo credit: pinterest.com 


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