Adobe just upped the fashion game. At this year’s Adobe MAX conference held during the second week of October at the Los Angeles Convention Center, Christine Dierk, Research Scientist at Adobe, introduced Adobe’s newest project: Project Primrose.
What even is Project Primrose?
At Adobe MAX, Dierk gave a sneak peek into what Adobe’s been working on lately. Adobe has created an interactive, versatile dress that changes designs as it is being worn. This dress can change designs in a single second, and it’s not just static designs that are transforming. This dress can also display animations, creating a dynamic effect that normal dresses just can’t provide.
How does it work?
Project Primrose is powered by sensors that are embedded into the dress itself. The changing animations are then powered by the click of a button. However, sometimes the click of a button isn’t even needed. There are a few different “modes” of this dress. In one particular mode, one can set the dress so that it changes as the person walks and moves around. Christine Dierk demonstrated this at Adobe MAX by wearing the dress herself and setting it to this mode. As Dierk moved around the stage, her dress changed designs over 13 times.
Here’s a clip of the announcement:
Why is Adobe creating this?
There are probably a few reasons why Adobe decided to create this dress. One reason, as Dierk mentioned at the conference, is to help “fashion designers and consumers alike express their creativity.” Dierk goes on to talk about how fashion designers use Adobe software like Illustrator to edit their designs, but seeing the designs change in person with the click of a button would take fashion design up a notch. In addition, Project Primrose offers a unique outlet for consumers to express themselves and their creativity. Potential costs of the dress set aside, Project Primrose’s possibilities are endless. And so are consumers’ outfits. And as Adam Devine who co-hosted this part of the conference said, “Red Carpets are going to be way sassy.”
What’s next?
As Project Primrose was recently announced, it is important to remember that this was only a sneak peek of what is to come. It could be months or even years before this project hits the market. Once it does, Project Primrose will change the fashion landscape, offering less material waste and overconsumption as well as a new creative outlet for designers and consumers alike.
In the meantime, keep an eye out for updates, and let us know what you think about Project Primrose @VALLEYmag!
