The brand David’s has grown a quick popularity for their too good to be true nutritional information on the back of their protein bars: 150 calories. Twenty-eight grams of protein. Zero grams of sugar. It almost seemed too good to be true. The company has now found itself in the midst of a lawsuit for putting the wrong calorie count on their nutrition labels.
The Lawsuit
The lawsuit started in a New York federal court, where it was claimed impossible for the protein bars to hold such impressive nutritional statistics. After some research, it has been estimated that each bar contains around 260-280 calories per bar. This caloric content runs about 80% greater than their original advertising numbers. Moreover, the real numbers put each bar at the same or higher calorie count than many more affordable protein bar competitors. The research also found David’s falsified the grams of fat contained within each bar.
David’s Response
The company is denying all allegations that its nutrition labels are false. The company has come forward and shared that those in doubt about their labels are miscalculating caloric content and how calories are processed within one’s body. They stated the methods used to calculate their new calorie count do not account for how one’s body metabolizes the calories it consumes.
It is important to note that the Food and Drug Administration guidelines do allow for some leeway in a product’s calorie count. With that being said, the claimed calorie count on David’s protein bars compared to the numbers found in the lawsuit goes far beyond what is allowed to be falsified legally on a nutrition label.
The Image of the Company
David’s marketing and campaign strategies have always been rooted in their impressive nutrition labels. With this lawsuit arguing against their information, the brand is losing what once made them unique and separate from their competitors.
The scandal holds more problems because David’s is a protein bar company marketed to consumers who are looking to track their nutrition. For many buyers, the nutritional information on the back of these protein bars makes up what they will and won’t eat for the rest of the day. The calories they intake are pieces of bigger nutrition goals they are hoping to achieve. So, when we see such a big company defrauding its consumers and miscalculating their calories, commotion is only bound to arise.
What do you think about the lawsuit? Let us know @VALLEYmag on Instagram!
I view something truly special in this internet site.
Have you ever thought about writing an e-book or guest authoring on other sites? I have a blog based upon on the same subjects you discuss and would really like to have you share some stories/information. I know my viewers would appreciate your work. If you are even remotely interested, feel free to send me an e mail.
whoah this blog is fantastic i love reading your articles. Keep up the good work! You know, many people are looking around for this info, you could help them greatly.
Hello just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.
I wanted to send you one little bit of word so as to thank you so much again on the great basics you’ve contributed in this case. It’s so seriously open-handed of you to convey easily what some people would’ve distributed as an e book to generate some money for themselves, and in particular considering the fact that you might well have done it if you desired. The points as well served to provide a good way to realize that someone else have the same interest similar to mine to realize a great deal more pertaining to this problem. I think there are some more pleasurable opportunities ahead for folks who start reading your site.
I like this blog very much so much good information.
you’re really a good webmaster. The website loading speed is incredible. It seems that you’re doing any unique trick. In addition, The contents are masterwork. you have done a excellent job on this topic!
A lot of what you articulate is supprisingly legitimate and it makes me wonder why I had not looked at this in this light previously. Your article truly did switch the light on for me as far as this particular issue goes. Nevertheless there is actually just one position I am not really too comfy with and whilst I attempt to reconcile that with the actual central theme of the point, let me see what the rest of the visitors have to point out.Well done.
F*ckin’ remarkable issues here. I’m very satisfied to look your article. Thank you so much and i’m looking forward to contact you. Will you kindly drop me a mail?
Howdy! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that cover the same topics? Thanks a lot!