GAP’s “Give Your Gift” Holiday Campaign
This holiday season, GAP is inviting audiences to celebrate the power of giving and community with its 2025 campaign, “Give Your Gift.” Centered on the…
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Christmas Craze: The Starbucks Bearista Cup
Pumpkin spice is making its way out, and festive flavors are beginning to creep in. The air is getting chillier, the last autumn leaves have…
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Brewing Luxury
A cup of coffee is quintessential to a long day, especially if the long day consists of arms full of shopping bags. Situated in the…
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Pink and Green: “Wicked” Good Marketing
All yellow brick roads lead back to “Wicked: For Good.” Ramping up for the film’s release on Nov. 21 has led to a whirlwind of…
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Ralph Lauren Christmas: Branded Nostalgia
Fall is officially in full swing, and as the Halloween craze begins to pass by, the focus has begun to shift onto Christmas trends for…
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Girly Gambling
Typically, major gambling opportunities are targeted at men, and although people of all genders participate in gambling, many companies have been using games of chance…
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Denim Ads Throw a Fit: Who Has Better Jeans?
A company knows they have struck gold when one of their advertisements reaches a widespread sense of virality. The ultimate goal of any advertisement is…
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The Ordinary…Sells Eggs?
Anyone who stays up to date on the newest skincare brands knows that The Ordinary has maintained its spot in the routines of millions since…
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Food and Beauty: The Genius Behind Sensory Marketing
Have you ever noticed how often beauty brands market their products next to food items? As bizarre as it may seem, there is actually a…
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Latinos for the Likes
Latinas and Latinos in the entertainment industry are underrepresented but remain a force to be reckoned with. For American-born celebrities of Latina descent, their cultural…
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The Lie of Quiet Luxury
Sometimes, the things we love most about fashion aren’t the clothes themselves, but the fantasy they afford us. Let’s admit it: the pieces we wear…
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Duolingo: Whodunnit
No! Our beloved multi-lingual friend Duo, the mascot of Duolingo, has passed away after being run over by a Tesla Cybertruck. We have some questions….
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Black Cherry Fantasy
Glossier is known for its minimalist, skin-first beauty approach, focusing on natural looks. That’s why their new Black Cherry Collection marketing campaign took VALLEY by…
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You Just Fell For The Most Successful Marketing Scheme Ever
Happy holidays everyone! Well, it might as well be a holiday. On Wednesday, November 29th, the ninth annual Spotify Wrapped dropped. Spotify users everywhere look…
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Why Perfume Commercials are so Weird?
Are you ever watching a commercial that seems like its sole purpose is to weird you out or trip your brain, until at the last…
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The Fall of Crypto
Cryptocurrency is a form of digital currency that doesn’t rely on banks or the government to monitor transactions. Due to cryptocurrency being decentralized, it created…
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Hair Influencers That Are the Real Deal
Influencers are an advertiser’s heaven ––they can promote products or services easily to a huge audience without the need for creativity on the brand’s end….
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The Dark Side of LuLaRich
LuLaRoe may ring a bell in your mind from their boom of recognition in 2013 of bright-colored, buttery-soft and uniquely patterned leggings. They are the patterns that subconsciously come to…
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Tragedy Is Not A Trend
Not only have some new fashion ideas missed the point completely, but they have caused major debate and upset in many communities.
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Meet VALLEY’s 2018 Entertainment Section Opener: Catherine Rivera-Chardon
Catherine Rivera Chardon’s love affair with all things entertainment began when she was just a young girl growing up in Toa Alta, Puerto Rico. “My…
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