Fall is officially in full swing, and as the Halloween craze begins to pass by, the focus has begun to shift onto Christmas trends for this December. TikTok has decided that this year’s Christmas theme is “Ralph Lauren Christmas:” a nostalgic, red-and-green plaid cozy vibe. This supposedly elegant, old money aesthetic very closely resembles that of any average home during Christmas for the past few decades. The trend begs the question of whether or not we need to assign a consumerist label to every major holiday.
The Branding of Nostalgia
The Ralph Lauren Christmas aesthetic consists of dark reds and greens, plaid and warm lighting. All of these traits have been present in nearly any average person’s home around the holidays for the last several decades, so why do we need to attach regular red and green to a brand? The internet obsession with branding and consumption has taken over in recent years, with many Christmasses overtaken by the beige craze and even more decorated under the notion of crafting a Pinterest-perfect holiday.
It is only to be expected that we are now attaching brand names to a style that most families have used to celebrate the holidays for generations. For some reason, the idea of a nostalgic, vintage Christmas cannot exist on its own, but instead must be tied to a brand that sells $400 throw blankets.
The Aesthetic War
On TikTok, many users have taken it upon themselves to dispute the Ralph Lauren Christmas aesthetic, combating with statements of adoration for their alternative, just as pre-packaged, Christmas styles. Forcing a holiday like Christmas into a stylistic box is constraining and completely unnecessary. Social media forces an illusion of consumerism over the holiday, when in reality each person’s Christmas decor should be a personalized collection built up over the course of many years and memories.
Seasonal Sustainability
The annual rotation of seasonal trends makes it nearly impossible to decorate for an internet-approved Christmas every year. The basis of the Ralph Lauren Christmas aesthetic is built on the idea of slowly accruing a collection of quality heirloom pieces, so scrapping the beige or white minimalist decorations from the year before in favor of an Amazon haul is the antithesis of the design.
Instead of ditching all decorations from previous years, consider enhancing your existing decor stash with new, vintage-inspired pieces. If you truly want to embody a Christmas fit for your grandmother’s house, then thrift and antique stores are excellent choices for unique pieces with character for much cheaper prices than Ralph Lauren.
How do you feel about the early Christmas trends for this year? Let us know @VALLEYMag on Instagram!
There are definitely numerous particulars like that to take into consideration. That could be a nice point to bring up. I provide the ideas above as general inspiration but clearly there are questions just like the one you convey up where a very powerful thing will be working in trustworthy good faith. I don?t know if best practices have emerged round things like that, however I’m certain that your job is clearly recognized as a good game. Each girls and boys feel the impression of just a moment’s pleasure, for the rest of their lives.
hi!,I like your writing very much! share we communicate more about your post on AOL? I require a specialist on this area to solve my problem. May be that’s you! Looking forward to see you.
I got what you intend,saved to bookmarks, very decent internet site.
A powerful share, I simply given this onto a colleague who was doing just a little analysis on this. And he in actual fact bought me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to discuss this, I feel strongly about it and love studying extra on this topic. If attainable, as you turn into experience, would you thoughts updating your blog with extra particulars? It is extremely helpful for me. Huge thumb up for this blog submit!
I will right away grab your rss as I can not find your e-mail subscription link or newsletter service. Do you have any? Please let me know so that I could subscribe. Thanks.
I like this site because so much utile material on here :D.
My partner and I stumbled over here different web address and thought I should check things out. I like what I see so now i’m following you. Look forward to checking out your web page yet again.
It’s truly a great and useful piece of information. I am glad that you simply shared this useful information with us. Please stay us informed like this. Thanks for sharing.
Hi, Neat post. There’s a problem together with your website in web explorer, could test this… IE nonetheless is the marketplace leader and a big section of folks will miss your magnificent writing because of this problem.