Selena Gomez Dominates the Makeup Industry

Selena Gomez. She’s been around since you were little. From watching her on the Disney Channel, jamming out to her music as a teen, watching her appear on award shows and red carpets and getting to see her branch out with other film opportunities. She’s always managed to make it to the top charts, receiving numerous awards for her musical endeavors and continues to make great music. 

She has been on the cover of every major magazine and has been an ambassador for many well-known companies. We’ve even been there to watch her conquer her battle with Lupus, eventually receiving a kidney transplant in 2017. Despite this challenge, Selena Gomez, 28, has done a lot to further her career, and she’s not nearly finished yet.

With all her fame, VALLEY applauds Gomez for being able to still have integrity, be herself, and be an icon to everyone. Selena Gomez is just as successful today, starring on her own show “Selena + Chef”, exclusively on HBO Max, recently becoming part of the ownership team with Serendipity and their ice cream, as well as creating her very own makeup line: Rare Beauty.  

On August 13^th, Gomez’s show “Selena + Chef” aired on HBO Max. During these trying times, she brings some light-hearted entertainment, having master chefs teach her how to cook and improve upon her cooking skills.

Regarding her partnership with Serendipity, Gomez has gone to Serendipity since she was young with her mom and fell in love. Needless to say, she was happy to become part of the ownership team and create a new ice cream flavor. After experimenting with many flavors, Gomez partnered with the girl group Blackpink and decided that their ice cream flavor would be called ‘Cookies and Cream Remix’, which launched Augu`st 28th. It is a unique take on the classic cookies and cream flavor, with a pink spin and a thick fudge swirl! They also came out with a song to promote the ice cream called “Ice Cream” and Gomez starred in the upbeat music video. 

Now, to touch upon Gomez’s Rare Beauty makeup line. Launched September 3^rd, Gomez released her line of unique beauty products, all vegan, cruelty-free, and paraben-free. The goal behind her beauty products is to make users feel beautiful and be who they are. It encourages users to celebrate their uniqueness and gives them the ability to boost their confidence, while still letting their natural beauty shine through. The Impact she wishes to have is to reduce loneliness and to put money towards services that address and promote mental health. 

She created the Rare Impact Fund, and from her first product sold and on, 1% of the sales will go towards the fund to increase mental health resources. She is also partnering with other organizations and nonprofits to donate and hopes to raise $100 million over the next 10 years. Rare Beauty also has a mental health council to strategize and make sure they are moving in the right direction, advising the mental health community. 

Gomez’s products can be found on Sephora and the Rare Beauty website: https://www.rarebeauty.com/.  She has created face, eye and lip products, as well as beauty tools. All her products are very affordable, having been tested by dermatologists and are suitable for sensitive skin. Some notable products are her Liquid Touch Weightless Foundation, Positive Light Liquid Luminizer, Soft Pinch Liquid Blush and the Lip Souffle Matte Lip Cream. They come in a variation of shades to fit anyone’s skin tone and beauty preferences, and the sizing is perfect for both everyday use and travel. Gomez even did her own makeup using her makeup line for her recent cover on Allure magazine. https://www.allure.com/story/selena-gomez-2020-cover-interview

Her Liquid Touch Weightless Foundation comes in 48 shades and has a serum-like base for a natural finish, preventing clogging or caking. The Positive Light Liquid Luminizer is a weightless blend with “superfine-light catching pearls” which ensures a bright and glowy finish, buildable for any look. The Soft Pinch Liquid Blush is a lightweight formula with pigment that will last and comes in options for either a matte or dewy finish. A tip from Gomez on the website is to apply under foundation for a natural look! Lastly, her Lip Souffle Matte Lip Cream is a whipped cream formula that is lightweight but still allows the lips to look full and smooth.  

Liquid Touch Weightless Foundation:

Positive Light Luminizer:

Soft Pinch Liquid Blush:

Lip Souffle Matte Lip Cream:

Her website is easy to use and shares information about how to use every product for maximum results. For each product, there are details, info about what’s in the product, a section on how to use the product, tips and a quote from Gomez. You can also read more about the company and its mission.  

Once released, many stars and influencers received the beauty collection in their PO Box’s and had nothing but good things to say. Madelyn Cline, Jess Conte, and Hannah Meloche all received the collection. Youtuber’s Alissa Ashley and Chloe Morello really appreciate the products and have added them to their makeup routine. Youtuber Jess Conte did a full face of makeup with Rare Beauty and loved the products. She wore the makeup all day in the Florida heat, and it stood true to its claim of being long-lasting. 

Gomez’s makeup line is making a positive impact around the world, and her products allow people to feel comfortable in their skin. She is making a big impact in the world of beauty and continues to encourage others to be the best version of themselves and better their mental health. She is definitely someone you can continue to expect to see great things from in the future. 

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