Who is the new creative director of Ray-Ban’s? A$AP? Yes, sir. Rocky? Yes, sir! As of February 2025, A$AP Rocky has led Ray-Ban into a new era of design and expression. The Harlem rapper made the announcement that he has signed on to be the creative director of the most globally iconic sunglasses a little over a year ago and has since made significant strides in furthering the brand’s creative future.
A New Era
Known for his spearheading style and trailblazing fashion moments, A$AP Rocky was the obvious choice to take on the role of the first creative director in Ray-Ban’s history. Rocky has been loud and proud of his love for the brand over the years, sporting classic designs like the iconic Wayfarer and Club Master Classic frames on red carpets, music videos and strutting the streets of SoHo. But what evolutions has the rap/fashion icon made for Ray-Ban since taking on this coveted position?
The Man for the Job!
Known for his innate ability to blur the line between the art of music and fashion, since taking on the role of creative director, Rocky has shown, rather than told, his innovations on classic Ray-Ban silhouettes. His work with the brand began with the ‘Blacked Out Collection.’ This stand-out reinterpretation of Ray-Ban’s signature style single-handedly led the brand into the new era of fashion freedom and expression. The collection reimagined classic Ray-Ban silhouettes in an oversized, bold and innovative fashion, highlighting the brand’s new era of modernity.
Blacked Out
Rocky’s best-selling and ever-iconic design within the Blacked Out Collection was the Wayfarer puffers, the classic Wayfarer frames reimagined in an oversized, bold frame. The sunnies came in multiple color-ways, including an ultra-blacked-out frame, yellow-tinted frame, neon yellow frames, hot pink, blue, green and many more.
“This is the beginning of a new era,” says Leonardo Maria Del Vecchio, Chief Strategy Officer at Essilor Luxottica and President of Ray-Ban. “Ray-Ban has always been a cultural emblem, chosen by icons who shape and redefine the status quo. A$AP Rocky embodies this spirit, and his creative vision will propel the brand forward while staying true to its pioneering legacy.” – GQ
The Future and Beyond
For Rocky, this collaboration means so much more than a creative director title. “Ray-Ban has consistently evolved while staying true to its roots,” he explains. “Being part of this journey and crafting a new chapter for such a renowned brand is an honor,” the rapper said in an interview with American Vogue. As for both the brand and the rapper’s creative future together, the possibilities are endless and ever-prospering in style matrimony.
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