The internet has somehow simultaneously revived and complicated our love for reading. Once upon a time, if you told someone your favorite hobby was reading, there was a good chance you’d be looked at like a nerdy specimen to be taken pity for. However, with the internet’s tendency to romanticize just about everything — reading is in again.
Reading has always been perceived in so many different ways. For example, some see it as integral to their lives, while others see it as something that’s probably good for you, but not necessary at all. Meanwhile, another group will scoff at just the idea of sitting down to read a book. Its perception is also somewhat cyclical, with the popularity of reading trending up and down and back up over time.
In 2016, it was found that the average number of books being read by Americans had significantly decreased. However, in recent times, that number has gone back up again. Seemingly, but not surprisingly, the biggest perpetrator is the internet. Specifically, the part of the internet dedicated to bookish culture — BookTok, Bookstagram, Booktwt … you name it, they exist. The question is, though, is this the right way to bring reading back?
The Bookish Renaissance
These areas of the internet have forever changed how books are consumed, promoted, recommended and sold. Influencers and social media accounts are solely dedicated to being on this part of the internet, reading and reviewing different books, bringing niche authors and genres into the limelight and creating a culture surrounding being a reader.
Reading has become a more engaging and dynamic activity instead of a chore. It’s now a window into a life and story completely different from your own, attracting those who may never previously have looked in the direction of literature. The power that this part of the internet has shouldn’t be undermined in the slightest. A simple tweet can turn a book into an Amazon bestseller.
Read this. DO NOT look up anything about it. just read it. it’s only like 200 pages u can download it on audible it’s only like four hours. do it right now i’m very extremely serious. pic.twitter.com/Pzb2FWvFlg— bigolas dickolas woIfwood (@maskofbun) May 7, 2023
Similarly, Colleen Hoover’s “It Ends With Us” gained traction on TikTok and has skyrocketed in popularity years after its release, eventually getting a feature film. On the other hand, older books that are long past their prime get their little resurgence — like “The Secret History” by Donna Tartt, for example.
Ultimately, though, this side of the internet came about because of a community wanting to share their love for reading. These platforms have encouraged conversations around books that are deeper than just surface-level recommendations. This sense of community is what has redefined what it means to be a reader today, making it a more inclusive and vibrant experience for everyone involved.
Viral Trends, Shallow Reads?
Despite the core of bookish internet culture being in the community, it’s undeniable that it also relies on virality. What’s everyone reading? What are my favorite BookTok influencer’s top five books of the summer? How high is this book rated? How many people are talking about it?
The virality that launches a book to fame tends to more often prioritize popularity over quality. If we flock to the latest trending books without considering their substance, maybe we’re allowing for books that are merely sensational to get the spotlight instead of those that are actually impactful or thought-provoking.
We might also be finding ourselves gravitating toward books that are more about fulfilling a trend or aesthetic or fit into very specific tropes that appeal to us. In fact, this seems to be an increasingly popular book promotional tactic on such platforms.
As readers, maybe we have to consider the possibility that this kind of commercialization can create pressure on authors and publishers to conform to trends rather than produce meaningful work.
Finding Balance on Our Shelves
Enjoying a fun, trending book with all your favorite tropes isn’t a crime, of course. However, keeping in mind the importance of balancing engaging with popular content and seeking out more substantive literature can be crucial too.
Embracing the community aspect of these platforms can coexist with exploring our own reading habits independently. It’s when we draw our focus onto both enjoyment and substance that we keep our love for books alive and thriving.
Have you found yourself exploring bookish internet culture? Let us know by tagging us @VALLEYmag on Instagram and Twitter!
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