The End of Black Friday As We Know It
Black Friday was once known as the ultimate shopping day of the year, filled with unbeatable discounts and holiday anticipation. On the day after Thanksgiving, swarms of…
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What? Like it’s Hard?
All over social media, old videos of the makeup artist Jeffree Starr have been circulating, noting his meticulous choice in arranging his eyeshadow palette. Many…
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Pop Up Ave Returns to State College, Bigger Than Ever Before
VALLEY has great news! State College’s beloved outdoor maker and vintage market, Pop Up Ave, will be returning to Allen Street on Saturday, Sept. 20…
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Meet VALLEY’s Spring 2025 Fashion Section Opener: Katie Jo Bagley
Fancy Nancy and Janis Joplin mixed to create Katie Jo Bagley. The fourth-year film student is a free-spirited creative with a knack for self-expression. Amongst…
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Justice For Adults
In a world where science is just an educated guess, it would be scientifically proven that any girl whose wardrobe was only from Justice has…
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The Keep Pile
When the annual spring cleaning impulse begins to emerge, closets are usually the first spaces to bear the brunt, becoming ground zero for sorting, purging…
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College Graduation Gift Guide
Graduation season is around the corner, and VALLEY’s got you covered with all of the ways you can spoil your loved ones, family and friends….
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Hair Perfume 101: The Key To Your Best Hair Days Yet
From leave-in conditioners to hair masks, it seems like a new hair product hits the market every week. We are constantly trying to improve our…
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Summer 2025 Trend Predictor: What You Need To Be Shopping For
It’s officially April… which means summer is right around the corner. While we should be studying for finals, we would much rather be shopping for…
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The Target Boycott
Recently, a 40-day consumer boycott began for Target. This boycott is the result of the store’s decision to scale back its DEI policies. What is…
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The Push for Project Pan
Was it hard to choose which beauty and personal care products to pack for school? Check out Project Pan! The term comes from hitting the…
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The Downfall of Black Friday
Nothing quite starts the season of giving like ripping a television out of someone’s hands or shoving people out of the way for the hottest…
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The Science Behind Retail Therapy
You heard us right. It turns out those little shopping trips to Target and T.J. Maxx have science to back them up — and have…
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VALLEY Merch Drop
VALLEY has recently released new merchandise featuring both black and green sweatsuits, a tote bag and a baseball cap. While many of these pieces can…
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The Best Brands you don’t know
Worried that when you walk into the bar you’ll be wearing the same thing as everyone else? Unfortunately, you’re not alone. The world of fashion…
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The “Wicked”-pocalypse is Among Us
One of the most anticipated film releases of the last decade is quickly approaching. Part one of the film adaptation of the hit Broadway musical…
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Timeless Over Trendy: Building a Capsule Wardrobe That Lasts
The best term to describe the world of fashion is cyclical. Fashion trends constantly change, and trying to keep up can be exhausting and financially…
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Timeless Bikinis
Alas, summer is upon us! Everyone’s favorite season comes with the warm sun, the salty breeze and the eternal dilemma of finding the perfect bikini!…
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Stay Trendy, Stay Colorful
While it doesn’t feel like it here in State College, it’s officially spring. Spring is the season to say goodbye to those muted colors in…
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What’s In Your Grocery Cart?
There is certainly a battle of nutritional warfare as you and your roommates fill up your individual, red shopping carts with every sweet and salty…
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