The Rise of Copycat Consumption
Everyone likes to think they’re immune to marketing. That they can just scroll absentmindedly on their “For You” page without being influenced. In reality though,…
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The Curse of Virality
In the age of quick fixes and instant gratification, building something that lasts is daunting. Has the internet killed personality? Sure, you have your chance…
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No One Cares
No one cares. No one cares what song you’re listening to right now. No one cares that you’ve just read five pages of the book…
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Would You Study Abroad Without Instagram?
Our generation has grown up using social media, posting all the exciting things that happen to us — whether on the main Instagram grid or…
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The Parasocial Network
We all have TV shows, movies, music and other media that grab our attention. Sometimes, the story or song alone isn’t enough and we dive…
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Zohran Mamdani and The Politics of Social Media
Over the past few months, Zohran Mamdani and Andrew Cuomo have been in a heated battle for the prestigious title of mayor of New York…
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When Social Media Gets Too Personal
Picture yourself scrolling through TikTok, and coming across a story time from a stranger about the most traumatic experience of their life. The comments are…
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The Ashton Hall Effect
The most hardworking person you know is waking up at 5 a.m. to work out before their 12-hour shift at the hospital. They gruel all…
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Skinny Jeans are NOT Back (Even if Alix Earle Says They are)
Welcome to VALLEY’s manifesto against skinny jeans. There is some unsaid rule in society that originated in the last few years, since the global pandemic,…
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To The Friends You Have on Speed Dial
We at VALLEY are well aware the term “speed dial” has not necessarily been used since the BlackBerry era. Frankly, we’re not really sure we…
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Taking Work Off Your Phone
It can be hard to know when to stop working, especially when you have several responsibilities looming over you at once. With our phones being…
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Fun Female Influencer and Fashion Leader: Zoifish
Influencers are guiding the next generation in more ways than one. Each influential content creator impacts a niche audience, and some have combined different areas of…
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Nicholas Chavez: Obsession turned Controversy
Nicholas Chavez, the star of Netflix “Monsters: The Menendez Murders,” has found himself in the spotlight of TikTok and Instagram fame after a fan edit…
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The Quenaissance
Quenlin Blackwell is one of the internet’s most intellectually hilarious, blatantly honest and naturally beautiful personalities. If you haven’t yet had the pleasure of watching…
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A Decade Ago
Ah yes, 2014. The year Kim married Kanye and ice buckets spilled over countless heads. Teens everywhere were watching “The Fault In Our Stars” and…
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The Obsession with Jack Schlossberg
With the 2024 Presidential election, various political commentators are on the rise, including Jack Schlossberg. Also known as @Jackuno on Instagram, he seems to be…
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The Brazil Nut Buzz
As the medical field advances and more health research is leading us to understand root causes over band-aid fixes, the influence of a healthy diet…
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Why You Think You’re Ugly (And Why That’s Not True)
Let’s admit it, we all want to be pretty or good-looking. Perhaps it’s not at the forefront of what people think in their daily lives,…
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Creating Our Life Archives
In the minds of each of the 8 million people living on this Earth, there lies a story and a unique set of memories that…
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2019 Emma vs. 2024 Alix: Coachella
Coachella has lost its hype, and VALLEY will be the first to say it. We don’t know about everyone else, but watching influencers go to…
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