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The era of brand shifts

The era of brand shifts

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When we think of a brand, we always think of the image the brand creates for themselves. It’s true. Even if we don’t realize it. For most people, when they think of Lululemon, their mind goes straight to activewear and athleisure. They think exercise. Yoga. Pilates. That’s because that is the image that Lululemon created for themselves. It can even go as far as grocery stores. Stores like Whole Foods or Erewhon market themselves for their high quality and organic products, while other grocery stores like Aldi are more focused on being cheap and affordable.

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Penn State experiences we don’t have words for yet

Penn State experiences we don’t have words for yet

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Being Penn State students, we go through some experiences that are definitely abnormal. And if they are normal, there aren’t really words to describe the experience or feeling to someone who hasn’t lived through it themselves. Sometimes it may be hard to describe the confusion of an experience, the joy or even the fear. Here is VALLEY’s list of Penn State experiences that there just aren’t quite words for yet…

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