Rise Above Your Station
In astrology, there are three big signs that you must pay attention to. These are your sun, your moon and your rising. Each sign adds…
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Unfamiliar Face
There is a strange moment at the end of every night routine. The mascara smudges and the foundation fades, with just one wipe, a stranger…
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The Beauty We Inherit
Before we ever held a mascara wand or curling iron ourselves, we watched. Girlhood for many of us started at our mom’s vanity, watching as…
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Glow and Go: Why SPF Makeup Is Your Next Beauty Must-Have
With summer quickly approaching, our calendars will soon be filled with pool days and beach weekends. While many of us strive to get the perfect…
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Freckles For Fashion
VALLEY can’t believe it but this semester is quickly coming to an end. Even though we’re not quite ready to say goodbye to campus, this…
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Seeing Color
Eyes are among our most prominent features. At first glance, they are often the first thing that draws others in. While alluring on their own,…
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Revamping the Revived: Beauty You Love To Bring Back
Chelsea Parke Kramer has become a household name within the beauty space. I know what you’re thinking: Beauty? Not fashion? Yes, beauty. Another side of…
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Target’s New MCoBeauty Launch: Affordable Glam Meets Niche Beauty Rivals
Target has officially expanded its beauty aisle with the arrival of MCoBeauty, an Australian-born, influencer-loved brand known for delivering luxury-inspired beauty at budget-friendly prices. Often…
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When The Lip Combo Isn’t Enough
Lipstick is the classic go-to beauty product to take with you on a night out. It’s the one item most people keep in their purse…
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We Were Never Supposed to See Ourselves
If we took a step back, we would realize a lot of, if not all, of beauty culture is completely manmade. Obviously, all of the…
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Food and Beauty: The Genius Behind Sensory Marketing
Have you ever noticed how often beauty brands market their products next to food items? As bizarre as it may seem, there is actually a…
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Crazy Creative Coordination
You’ve heard of committing to the bit, but now it’s time to commit to the fit. It’s been a long school year and let’s face…
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Movie Makeup at the 2025 Academy Awards
At the 2025 Academy Awards, many of the films that were nominated had eccentric sets, costumes and most especially makeup. Makeup became a huge factor…
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Got The Blues?
The iconic blue eyeshadow look is bold, unapologetic and endlessly reinvented. Once a staple look during the sixties, its electric hues have transcended trends to…
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Black Cherry Fantasy
Glossier is known for its minimalist, skin-first beauty approach, focusing on natural looks. That’s why their new Black Cherry Collection marketing campaign took VALLEY by…
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Aspyn Ovard’s Eye & Cheek Palette Relaunch
Aspyn Ovard has officially relaunched her Tarte eyes and cheek palette. While on the #TrippingWithTarte trip with Tarte Cosmetics, she finally showed off her revamped…
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Do I Have iPhone Face?
A new celebrity debate has been being asked all across the internet: do they have iPhone face? This term refers to celebrities and actors whose…
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Using Skincare as Makeup?
You’ve probably heard all the latest trends – makeup looks and recommendations come in cycles, dictating whether or not this month’s bare face, or if…
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The Danger of the “Unrecognizable Makeup” Trend: Using Makeup to Enhance Your Natural Beauty
If you have been on TikTok the past few weeks, you’ve likely come across the newest beauty trend: “Unrecognizable Makeup.” The trend involves creating looks…
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The Makeup Debate
Wet vs dry. The age-old makeup debate has been argued for ages. As the makeup trends ebb and flow, some move with the tides: from…
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