Model and reality TV star Kendall Jenner’s new tequila line called “818” is already leaving a bad taste in people’s mouths on social media.
The “Keeping Up With The Kardashians” sister revealed her new tequila brand earlier this week which is named after the area code for Calabasas, Calif. where Jenner grew up. The collection included three varieties: “Añejo Tequila,” “Blanco Tequila” and “Reposado Tequila.”
Shortly after releasing, Jenner received backlash for cultural appropriation from people over social media. People made accusations via Twitter to unleash their unhappy responses toward the situation.
Two main reasons people were offended by the new tequilas were: the name and her non-involvement within the Mexican community. The brand is named after her hometown which angered people since it is not an American liquor— nor is she Hispanic.
The names of each bottle did not make sense according to Twitter’s users, as the words were not correctly placed according to the Spanish language.
Another reason is that Jenner has not been vocal with Mexican affairs regarding issues such as immigration laws which were all occurring within the four years the project was in the making. Cultural appropriation is tied very closely to tequila since celebrities, such as Nick Jonas, have slapped their names on Mexican-inspired brands, giving no credit to the community.
On the other side of the backlash Jenner received for the tequila, some thought it was great for the Mexican community as it is giving people an opportunity to work. According to Gaytán, a tequila expert, tequila prices are more in the United States rather than Mexico which adds to help their poverty issues so people can afford to stay in Mexico as they wish.
This is not Jenner’s first time causing controversy with cultural appropriation. Back in 2017, Jenner took part in a Pepsi commercial that had a false perception of police brutality riots going on at the time.
Jenner has yet to come out with her reaction towards the backlash nor has her team at “818.” All three tequilas have not announced a launch date or prices for purchase yet.
Let us know @VALLEYMag what you think of the Kendall Jenner tequila situation!
What’s Taking place i am new to this, I stumbled upon this I have discovered It positively useful and it has helped me out loads. I am hoping to give a contribution & help different customers like its aided me. Great job.
I cherished up to you will obtain performed right here. The sketch is tasteful, your authored material stylish. however, you command get got an shakiness over that you wish be handing over the following. unwell surely come more formerly once more since precisely the same just about a lot incessantly inside case you shield this hike.
I will right away seize your rss as I can’t find your email subscription link or e-newsletter service. Do you’ve any? Please allow me realize so that I may subscribe. Thanks.
Thank you for sharing excellent informations. Your web-site is so cool. I am impressed by the details that you’ve on this site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched all over the place and simply couldn’t come across. What a great website.
This design is wicked! You certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!
Pretty section of content. I just stumbled upon your site and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Anyway I’ll be subscribing to your augment and even I achievement you access consistently rapidly.
I was looking at some of your articles on this internet site and I conceive this web site is real informative! Keep posting.
This really answered my problem, thank you!
I went over this internet site and I believe you have a lot of wonderful info , saved to bookmarks (:.
I went over this internet site and I believe you have a lot of wonderful information, saved to favorites (:.