Model and reality TV star Kendall Jenner’s new tequila line called “818” is already leaving a bad taste in people’s mouths on social media.
The “Keeping Up With The Kardashians” sister revealed her new tequila brand earlier this week which is named after the area code for Calabasas, Calif. where Jenner grew up. The collection included three varieties: “Añejo Tequila,” “Blanco Tequila” and “Reposado Tequila.”
Shortly after releasing, Jenner received backlash for cultural appropriation from people over social media. People made accusations via Twitter to unleash their unhappy responses toward the situation.
Two main reasons people were offended by the new tequilas were: the name and her non-involvement within the Mexican community. The brand is named after her hometown which angered people since it is not an American liquor— nor is she Hispanic.
The names of each bottle did not make sense according to Twitter’s users, as the words were not correctly placed according to the Spanish language.
Another reason is that Jenner has not been vocal with Mexican affairs regarding issues such as immigration laws which were all occurring within the four years the project was in the making. Cultural appropriation is tied very closely to tequila since celebrities, such as Nick Jonas, have slapped their names on Mexican-inspired brands, giving no credit to the community.
On the other side of the backlash Jenner received for the tequila, some thought it was great for the Mexican community as it is giving people an opportunity to work. According to Gaytán, a tequila expert, tequila prices are more in the United States rather than Mexico which adds to help their poverty issues so people can afford to stay in Mexico as they wish.
This is not Jenner’s first time causing controversy with cultural appropriation. Back in 2017, Jenner took part in a Pepsi commercial that had a false perception of police brutality riots going on at the time.
Jenner has yet to come out with her reaction towards the backlash nor has her team at “818.” All three tequilas have not announced a launch date or prices for purchase yet.
Let us know @VALLEYMag what you think of the Kendall Jenner tequila situation!
You can certainly see your expertise in the paintings you write. The arena hopes for more passionate writers like you who aren’t afraid to say how they believe. At all times go after your heart. “In order to preserve your self-respect, it is sometimes necessary to lie and cheat.” by Robert Byrne.
Hi there! I could have sworn I’ve been to this site before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely glad I found it and I’ll be bookmarking and checking back often!
I am not really good with English but I get hold this very leisurely to read .
Good day! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!
You are my inspiration , I have few web logs and occasionally run out from to post .
Rattling nice pattern and fantastic written content, hardly anything else we want :D.
Thank you for some other informative web site. The place else may I get that type of info written in such a perfect way? I’ve a challenge that I’m simply now running on, and I’ve been at the glance out for such information.
You could definitely see your enthusiasm in the work you write. The world hopes for even more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart.
I like this weblog its a master peace ! Glad I detected this on google .
Just wanna remark that you have a very decent site, I enjoy the style and design it really stands out.