Model and reality TV star Kendall Jenner’s new tequila line called “818” is already leaving a bad taste in people’s mouths on social media.
The “Keeping Up With The Kardashians” sister revealed her new tequila brand earlier this week which is named after the area code for Calabasas, Calif. where Jenner grew up. The collection included three varieties: “Añejo Tequila,” “Blanco Tequila” and “Reposado Tequila.”
Shortly after releasing, Jenner received backlash for cultural appropriation from people over social media. People made accusations via Twitter to unleash their unhappy responses toward the situation.
Two main reasons people were offended by the new tequilas were: the name and her non-involvement within the Mexican community. The brand is named after her hometown which angered people since it is not an American liquor— nor is she Hispanic.
The names of each bottle did not make sense according to Twitter’s users, as the words were not correctly placed according to the Spanish language.
Another reason is that Jenner has not been vocal with Mexican affairs regarding issues such as immigration laws which were all occurring within the four years the project was in the making. Cultural appropriation is tied very closely to tequila since celebrities, such as Nick Jonas, have slapped their names on Mexican-inspired brands, giving no credit to the community.
On the other side of the backlash Jenner received for the tequila, some thought it was great for the Mexican community as it is giving people an opportunity to work. According to Gaytán, a tequila expert, tequila prices are more in the United States rather than Mexico which adds to help their poverty issues so people can afford to stay in Mexico as they wish.
This is not Jenner’s first time causing controversy with cultural appropriation. Back in 2017, Jenner took part in a Pepsi commercial that had a false perception of police brutality riots going on at the time.
Jenner has yet to come out with her reaction towards the backlash nor has her team at “818.” All three tequilas have not announced a launch date or prices for purchase yet.
Let us know @VALLEYMag what you think of the Kendall Jenner tequila situation!
I truly enjoy examining on this internet site, it holds excellent content. “Words are, of course, the most powerful drug used by mankind.” by Rudyard Kipling.
You actually make it seem really easy together with your presentation but I in finding this topic to be really something that I feel I might by no means understand. It seems too complicated and very broad for me. I’m looking ahead to your next put up, I’ll try to get the grasp of it!
You are my inspiration , I have few blogs and occasionally run out from to brand : (.
whoah this blog is excellent i like reading your articles. Stay up the good paintings! You know, a lot of individuals are hunting round for this info, you could aid them greatly.
Well I truly enjoyed reading it. This article offered by you is very effective for correct planning.
I was very happy to find this web-site.I wished to thanks to your time for this wonderful learn!! I undoubtedly having fun with every little bit of it and I’ve you bookmarked to take a look at new stuff you weblog post.
Good day very cool site!! Man .. Beautiful .. Amazing .. I’ll bookmark your web site and take the feeds additionallyKI’m glad to find numerous helpful information right here in the post, we want work out more strategies in this regard, thanks for sharing. . . . . .
I think other website proprietors should take this web site as an example , very clean and fantastic user genial style.
I enjoy what you guys tend to be up too. This type of clever work and reporting! Keep up the awesome works guys I’ve added you guys to my personal blogroll.
You got a very great website, Gladiolus I discovered it through yahoo.