This holiday season, GAP is inviting audiences to celebrate the power of giving and community with its 2025 campaign, “Give Your Gift.” Centered on the idea that sharing individual gifts strengthens community, it blends music, storytelling and fashion to create a celebration of togetherness. According to Women’s Wear Daily, the campaign “brings people together around Gap’s holiday collection, pairing storytelling with the brand’s essentials.”
A Theme of Connection
GAP’s latest holiday campaign reimagines Miley Cyrus’ classic “The Climb.” Emerging English singer-songwriter Sienna Spiro leads the emotional vocals, bringing the message of connection to life. Adding depth is a multigenerational choir, with singers ranging in age from 8 to 72, emphasizing a diversity unifying people. Together, their voices embody the campaign’s core message that communities thrive when individual talents come together. The “Give Your Gift” campaign is not just a fashion advertisement. It is a celebration of music, storytelling and the shared experiences that unite people during the holidays.
Behind the Creative Vision
Directed by Bethany Vargas and photographed by Bjorn Iooss, the creative team behind GAP’s well-known “Better in Denim” campaign, the visuals depict warmth and authenticity. GAP maintains its recognizable creative identity while spotlighting human-centered storytelling. Every individual featured in the ad highlights personal expression and connection, allowing the fashion to complement rather than overshadow the idea of togetherness and strength.
GAP’s Strategic Storytelling
GAP’s recent campaigns have leaned into music-driven storytelling that showcases diverse and unique individuals. Chief Marketing Officer Fabiola Torres explains the strategic decisions behind their marking in an interview with Women’s Wear Daily:
This campaign extends our platform of uplifting creators and connecting with audiences through music and authentic, multigenerational stories that inspire self-belief across every touchpoint, from social to stores.” Torres said. “‘Give Your Gift’ embodies our marketing strategy: creativity anchored in product, powered by culture and designed for social connection. It’s about finding strength in vulnerability and optimism in what we share
Through campaigns like this, GAP emphasizes that culture, creativity and authenticity are central to its brand identity. “Give Your Gift” celebrates the power of humanity and the sense of community that comes from sharing individual gifts or talents. Through the multigenerational choir and thoughtful brand storytelling, the campaign reminds audiences that the holidays are about more than giving. They are about creating memories and moments that bring people together.
Want to share your thoughts about recent holiday campaigns? Share with @VALLEYMag on Instagram!
You are a very capable person!
Booked stove repair with BNT Appliances and appreciated the punctual arrival and neat workmanship.
I would like to show thanks to you just for rescuing me from such a setting. Because of scouting throughout the search engines and finding solutions which were not beneficial, I assumed my entire life was gone. Being alive minus the approaches to the issues you’ve fixed by way of your good blog post is a critical case, as well as ones that could have negatively affected my entire career if I hadn’t come across your website. Your own personal skills and kindness in touching every item was tremendous. I’m not sure what I would’ve done if I had not come upon such a thing like this. I am able to at this time look forward to my future. Thank you very much for this specialized and result oriented guide. I will not be reluctant to propose the website to anybody who should get guidelines on this situation.
I think this site holds some really good information for everyone. “He who has not looked on Sorrow will never see Joy.” by Kahlil Gibran.
Thanks for sharing excellent informations. Your web site is very cool. I’m impressed by the details that you¦ve on this blog. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched all over the place and just couldn’t come across. What a great site.
I like the helpful information you provide in your articles. I’ll bookmark your blog and check again here frequently. I’m quite sure I will learn many new stuff right here! Best of luck for the next!
There’s noticeably a bundle to know about this. I assume you made sure good factors in options also.
I’ll immediately grab your rss as I can’t to find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Please allow me realize in order that I could subscribe. Thanks.
Hi my family member! I want to say that this post is amazing, great written and come with approximately all vital infos. I¦d like to peer more posts like this .
You are my aspiration, I own few blogs and often run out from to brand.