When we think of a brand, we tend to think of the image the brand creates for itself. It’s true, even if we don’t realize it.
For most people, when they think of Lululemon, their mind goes straight to activewear and athleisure. They picture exercise, yoga and pilates. This is because that is the image Lululemon has created for itself.
This can even go as far as grocery stores. Places like Whole Foods or Erewhon market themselves based on their high-quality and organic products, while other grocery stores like Aldi, are more focused on being cheap and affordable.
Lately in the fashion industry, it has been popular for brands to shift away from their created images. Whether it’s for marketing purposes or a genuine desire to expand the brand, a plethora of popular companies have hopped on the bandwagon of expanding their selection.
Alo Yoga
Alo Yoga has been known for its luxury yoga, pilates and athleisure wear. It has recently been announced that they will sell leather hand and duffel bags. These bags are not anything like what Alo has produced prior. They retail for around $2,000-$4,000 each, definitely not the Alo price tag we’re used to.
The bags are sold exclusively in select stores and are not for sale on their online platforms. Each bag also comes with its own unique “intention crystal.” Alo states each crystal is one of a kind and is meant to help with one’s daily motivations.
SKIMS
First, it was the nipple bras. Then came bush underwear. Now, with the new SKIMS holiday collection, we can really see the shift in SKIMS’ overall image. When Kim Kardashian started SKIMS, it was advertised as shapewear and loungewear. While there is still a heavy alignment with that, the company has been releasing tons of fancier items.
Their recent holiday drop has a much heavier focus on dressier pieces. Instead of the sleepwear we are used to, SKIMS holiday shoppers have a much larger selection of luxurious pieces that could be worn to a nice holiday party this season. The expansion into high fashion is definitely not a complaint, and also not that unexpected coming from Kim.
Crocs
Yeah that’s right. Growing up, Crocs’ image was always that sort of ugly, yet comfortable and reliable shoe. Recently though, the brand has tried a more chic and stylish approach to its footwear. A majority of their products these days look nothing like the Crocs we know and love (or hate). The brand has started selling slides, clogs and even slippers.
What do you think? Are you for or against these brand changes? Let us know @VALLEYmag on Instagram!
Thanks for your publication on this blog site. From my experience, often times softening upward a photograph could possibly provide the photographer with a dose of an artistic flare. Many times however, this soft cloud isn’t what precisely you had as the primary goal and can quite often spoil an otherwise good photo, especially if you anticipate enlarging this.
Nice blog here! Also your website loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol
Thanks for the advice on credit repair on this amazing site. A few things i would offer as advice to people should be to give up the particular mentality they can buy now and shell out later. Like a society we tend to do that for many issues. This includes family vacations, furniture, and items we want. However, you should separate a person’s wants from all the needs. When you’re working to boost your credit score actually you need some trade-offs. For example you can shop online to save cash or you can visit second hand outlets instead of highly-priced department stores regarding clothing.
Excellent post. I used to be checking constantly this blog and I’m impressed! Extremely useful information particularly the final section 🙂 I take care of such info a lot. I used to be looking for this particular information for a long time. Thanks and good luck.
whoah this blog is wonderful i love reading your posts. Keep up the good work! You know, a lot of people are hunting around for this info, you can help them greatly.
smile hair clinic
Thanks for the ideas you are sharing on this blog. Another thing I’d prefer to say is getting hold of duplicates of your credit report in order to look at accuracy of the detail will be the first activity you have to perform in credit score improvement. You are looking to clean your credit profile from damaging details flaws that ruin your credit score.
crabs media
hair center of
Thanks for another informative web site. Where else could I get that type of information written in such a perfect way? I’ve a project that I’m just now working on, and I have been on the look out for such info.