A New Era of Perfume- The Rise of Sol De Janeiro
As Generation Z gives way to Generation Alpha, many are veering from the previous choice of Bath & Body Works and switching to Sephora. Seen frequently…
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All the Beauty Birthday Gifts of 2024
Depending on how often you shop for beauty and health products, you may (or may not) be familiar with Sephora and Ulta’s birthday gifts. If…
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VALLEY’s Top 5 Underrated Mascaras
Thanks to apps like TikTok, new mascaras are going viral every couple months. Celebrities and influencers are promoting new brands all the time that influence…
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Best Beauty Bundles of the Holiday Season
As we approach the holiday season, you may be looking to get a gift for your friends or family — or maybe even a gift…
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Mascara Bottle Theory: Is Travel-Size Better Than Full-Size?
Hate to break it to you but the mascara-wearing lovers are being scammed. That’s right—the smaller travel size version of the brand bottle will last…
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Stocking Stuffer Gift Guide
Just because a gift is small doesn’t mean it can’t be amazing! Some of the best gifts, in fact, are “stocking stuffers.” If you’ve been…
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Summertime Sun Protection 101: How to Keep Your Hair Healthy
Over the years, we have learned about the importance of protecting our skin from those damaging UV rays. What many people don’t know, is that UV rays can also…
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Face Masks For Your Skin Concerns
VALLEY is here with a few product suggestions to help combat your skin troubles.
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Tips For Salon-Ready Hair At Home
While we can’t avoid our haircuts, there isn’t a constant need to get treatments and spend tons of money just to keep your hair healthy.
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James Charles: Unleash Your Inner Artist
Partnered with Morphe Cosmetic, Charles developed The James Charles Palette – a full spectrum palette of 39 heavily pigmented shades.
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Kylie Cosmetics Coming to Ulta
Kylie Cosmetics has absolutely captivated the beauty market. First launching the brand with her lip kits, then expanding her products from highlighters to eyeshadow palettes,…
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Must-Have Night Creams for the Winter
To keep your skin glowing all winter long while maintaining its softness, VALLEY has created a list of night creams that will have you obsessed.
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The Launch of Riley Rose: Forever 21’s Newest Project
Forever 21 is expanding their small beauty sections to their own stores.
Read MoreStaff Pick of the Week: Mario Badescu Drying Lotion
We’ve all had that familiar sensation of what you know is sure to be a pimple in just a few hours. Your day is going…
Read MoreStaff Pick of the Week: Real Techniques Miracle Complexion Sponge
Sponges have taken over the beauty industry in recent years as makeup artists’ preferred tool for makeup application. Whether you’re using liquid foundations, cream bronzers…
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How to Add Vitamin C to Your Skin Care Routine
You already know vitamin C is great for your immune system, but what about your skin? A glass of OJ can stop an oncoming cold dead…
Read MoreKat Von D Everlasting Liquid Lipstick
The holidays are here, which means something very important…tons and tons of delicious FOOD. However, stuffing your face with everything in sight tends to rub…
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