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Living in the digital era, side hustle options for college students have arisen. These students aren’t just attending classes and pulling all-nighters – they’re also building their own personal brands from the comfort of their college dorms or apartments. From viral TikTokers documenting their morning routines to YouTubers vlogging about final week stress, college influencers are everywhere. The rise of student influencers has led to trends of keeping their memories and lives in a digital frame to share with others.

WHY?

Some seek aspiration, motivation and entertainment, but within digital media, we also get to connect, relate and feel nostalgic all at the same time. The appeal of college-based content is clear: high school students, current college students, alumni and anyone else can scroll through and find content that is relatable and entertaining.

WHAT?

What are the benefits of being a student influencer? Student influencers have become increasingly attractive to brands. Whether partnering with fashion brands or tech companies, many college influencers are securing paid deals while still attending lectures.

But the benefits go beyond just monetary gain. For some, it opens doors to professional careers. Building and maintaining a personal brand in college can enhance job prospects and provide valuable networking opportunities with brands, professionals and like-minded individuals. Beyond the professional side, it can offer personal benefits as well. It can boost confidence as students learn to present themselves authentically, develop key communication skills and connect with others who share similar interests or offer support.

HOW?

With just a smartphone, students can build, share and make significant impact. 

Some of the biggest trends include: “Day in My Life” vlogs, college humor & relatable struggles, educational & advice-based content, campus fashion, beauty and lifestyle content.

And many more, emerging from creativity.

BUT?

However, content creation comes with its own set of challenges. Balancing academics, work, social life and content creation can feel overwhelming. And, of course, there are privacy concerns and the pressure of social media itself – constantly producing content that is engaging, aesthetic and “On-trend.”

As social media continues to evolve, Gen-Z (and soon, Gen Alpha) will continue to dominate digital spaces. College campuses will likely remain a hotspot for fresh, relatable and trend-driven content. Whether it’s a temporary side hustle or the launch of a full-fledged career, one thing is certain: For today’s students, college isn’t just a time for self-discovery – it’s a brand-building opportunity.

Share your favorite college influencers with us on X @VALLEYmag!

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