MTV started in 1981. The television channel was one of the first to show music videos. Think Michael Jackson’s “Thriller” full of Zombies or Cyndi Lauper’s “Girls Just Want to Have Fun.” These short videos weren’t just snips of an artist’s talent, they were full blown productions. Cut to today, and music videos seem like a thing of the past. What happened? Why did radio kill the video star?
The Jingles Used To Go
The Buggles made a song titled “Video Killed The Radio Star.” Coincidentially, this song was the first to appear on MTV with a music video. Back then, television was the thing. There were no streaming services; binge-watching was controlled by cable and physical DVDs.
MTV had a firm grip on society in the 1980s. The channel played artists’ videos non-stop, every day. It was the first of its kind, and like with every new technology, it made teenagers obsessed. The channel’s annual awards, at the time, were given the same musical credit as the Oscars did for acting.
You Were The First One
As the 2000s rolled in, the channel moved away from music videos and into addictive reality TV shows. However, this wasn’t the end for music artists, as Vevo started in 2009. This was (and always will be) the MTV for Gen Z. We were hooked on this channel from our very first clip.
Think of Nicki Minaj’s iconic “Starships” or Justin Bieber’s “Baby.” Giants in the music industry used Vevo as a channel to share their videos with millions. Every time a new video came out, it felt like a mini holiday. We would watch and rewatch them until our eyes hurt. Unfortunately, as time passed, Gen Z grew up and so did the media landscape.
You Were The Last One
In 2025, apps like Spotify and Apple Music are essential. It’s how we listen to our favorite songs to help us get through the day. Rarely, do we stop to look at the 3D visuals applied, much less the artist’s new video. With music as our background, it seems that these once mighty productions have fallen.
Yes, music videos are still being released by artists. Yet, there’s not a single company that brings them all together. Though they still bring in audiences, it seems the urgency has faded into the air. The radio, revamped through apps, has stolen its spotlight back.
What are your thoughts about music videos? Let us know @VALLEYMag on Instagram!
What i don’t understood is in truth how you are now not really a lot more well-preferred than you may be right now. You’re so intelligent. You realize therefore significantly on the subject of this topic, made me individually believe it from a lot of various angles. Its like women and men don’t seem to be interested until it is something to do with Woman gaga! Your own stuffs nice. All the time deal with it up!
Thank you for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more clear from this post. I am very glad to see such wonderful info being shared freely out there.
Absolutely composed content, thank you for selective information. “You can do very little with faith, but you can do nothing without it.” by Samuel Butler.
I am not rattling fantastic with English but I get hold this very leisurely to read .
Thanks for sharing superb informations. Your website is so cool. I’m impressed by the details that you?¦ve on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the info I already searched everywhere and simply couldn’t come across. What an ideal site.
Great post. I am facing a couple of these problems.
Very nice article and straight to the point. I am not sure if this is actually the best place to ask but do you folks have any ideea where to hire some professional writers? Thanks 🙂
Great blog! Do you have any recommendations for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any tips? Thanks!
Yeah bookmaking this wasn’t a speculative determination outstanding post! .
This is a topic close to my heart cheers, where are your contact details though?