Swimming Pretty: Best of Swimwear Brands

Searching for the perfect swimsuit is the summertime equivalent of searching for the perfect pair of jeans as the temperature begins to drop. This can easily turn into a stressful shopping trip that manages to make even the professional shoppers among us dread going to the mall. Understanding the annual beach-season struggle, VALLEY has pulled together a few of the best brands in the swimwear game, to make sure that shopping for a suit this summer goes swimmingly. No matter your budget or style, the only stressful thing about this year’s swimsuit search will be trying not to buy them all.

Brands to Save On

These brands have proven themselves time and time again to be convenient, affordable and packed with more than enough suits to cater to every shape and style. Turn to these brands to save your hard earned cash to spend on more important endeavors – like a must-have music festival weekend pass or that trip abroad next spring.


Photo from Aerie.com

Aerie has been the brand that’s blessing us with swimsuits that are not only cute but quality, ever since American Eagle launched the brand in 2006. Aerie’s suits, from one-pieces to bikinis, are true to size and extremely durable; perfect for anything from the waves to the waterpark. This summer’s line of swimwear includes Aerie’s signatures, like the Super Scoop One Piece and Mix and Match Bikinis, as well as their latest line of Henley Swim. This latest collection features henley-inspired details in every suit – the Henley One Piece, complete with scoop neck snaps, and the Henley Bandeau Bikini with an added ribbed-detailing in both the top and matching High Cut Cheeky bottoms. Most of Aerie’s suits cost around $50 without any discounts, but another signature sale of Aerie’s is their summer sale. From buy-one-get-one bikini deals to free online-shipping codes, it’s hard to catch a day that you won’t snag a discount.


Photo from US.ASOS.com

ASOS, a college-student-friendly brand (thanks to that student discount), is a go-to for almost everything on your clothing wish list, including – you guessed it – swimwear. The ASOS site boasts an insane variety of suits, featuring over 2,000 options to scroll through. These swimsuits range from simple, solid color pieces, like the Monki One Shoulder Swimsuit and Motel Taya Bikini, to more intricate styles and patterns like the PrettyLittleThing Ruffle Trim Wrap Around Bikini and the River Island Floral Print Scallop Elastic Swimsuit. Like the styles themselves, ASOS’s prices can vary, but most pieces cash in at around $60.

Brands to Splurge On

These pricier brands might not exactly be within the college student’s budget, but they are what every swimwear dream is made of. If by the end of browsing these sites you aren’t picturing yourself in one of these suits – ankle deep in the sand, iced drink in hand – maybe give them just one more scroll through.

Solid & Striped

Photo from SolidAndStriped.com

Solid & Striped: the Instagram it girl of swimsuit brands. This summer’s swimsuit collection in collaboration with RE/DONE, takes beach-goers from any coast on a trip through Cali, with suits inspired by Venice, Hollywood and Malibu. Venice features high-leg, beachy fits all pulled together in soft, feminine colors featuring hot pink, pure white and a muted blue, yellow and pink tye dye. Hollywood captures old-world glamour, with clean-cut silhouettes and bold, solid colors in black, white and red. Malibu completes the trio with sporty fits, in color block yellow, black and red solids and edgy checkerboard prints. Most of Solid & Striped’s suits run for $150 and up, so while you’re already treating yourself to this swimsuit splurge, no matter which city speaks to you most, be sure to pull together the whole look with a matching scrunchie.

Vitamin A

Photo from VitaminASwim.com

Vitamin A‘s swimsuits effortlessly scream “beach ready” at first glance. Dreamy colors, classic fits, perfectly put together patterns: these suits have it all and then some, giving off vibes that are both high-end and laid back. The site carries a variety of styles of swim tops and bottoms in identical colors, so anyone can mix-and-match to create this summer’s perfect bikini. Vitamin A’s suit will set you back around $200 for a matching set or one piece but in our opinion: totally worth it.

No matter where your journey to find that perfect swimsuit takes you this summer, remember that VALLEY‘s got you covered with the best of the best. And don’t stress out – life’s already enough of a beach.


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