SKIMS: Is this iconic brand worth the hype?

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As the last season of Keeping Up With the Kardashian officially begins to air, VALLEY thinks now is the perfect time to highlight Kim Kardashian’s infamous shapewear brand, SKIMS. With its launch back in 2018, many people have been able to get their hands on the line and the rave over the products has not since been quiet. 

With a goal of making shapewear, underwear and loungewear that fits every body type, products come in skin tone core shades with inclusive sizes from XXS to 4XL. The brand features items with unique shapes to allow it to seamlessly be worn under all types of clothing and create a smoothing and contoured look for everyday wear to special occasions. 

Skims Review: I Tried Kim Kardashian's Shapewear Line | Glamour UK
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Originating from the inspiration of Kim’s love for shapewear that accentuates her iconic curves, the collection features low to high support in solution pieces that range in coverage. With leggings, shorts and waist control pieces there is sure to be a garment perfect for everyone’s needs. 

SKIMS features a wide variety of bras from wardrobe essentials to maternity and everything in between ranging in prices from $28 to $55. The underwear comes in an array of styles such as thongs, briefs, and high-waisted looks. Clothing aside, SKIMS also sells body tape, hosiery and waist trainers to pair with the undergarments. 

In Pics: Kim Kardashian, Kendall, and Kylie Jenner pose in racy red  lingerie ahead of Valentine's Day
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Combining fashion and comfort, something the Kardashians are known for, loungewear is also a favorite of the brand. From classic T-shirts, flattering bodysuits, sweats and pajamas, SKIMS has you covered for the perfect effortless virtual class look. 

Skims Unveils Limited-Edition Valentine's Day Collection: Pics
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Available online and at Nordstrom, it is clear that SKIMS has a wide range of items to try, but are they worth the social media hype? When the line first launched, many skeptics criticized it for being a brand that is riding off of a celebrity name, but after trying out products many people began to rave about SKIMS.

Many reviews on the site claim that the pieces are comfortable, boost confidence and have become closet favorites regardless of body type and age. In addition, there have been many video reviews released of women testing products claiming that the shapewear and undergarments make them feel more secure and confident which is a win in our book. To match the rave reviews, critics have claimed that SKIMS has incorrect sizing and is too tight for them to want to wear it making the products not worth the hype in their eyes. 

VALLEY’s verdict: With mixed reviews, we think that SKIMS is a product worth giving a try if you do happen to be in the market for new undergarments or trendy loungewear staples. By opting for a well-reviewed item in a style that you already know is flattering, you can play it safe while still testing out the brand. With some reasonably priced options and skin-toned colors, the pieces could become go-to items that give you that extra confidence boost to feel your best self.



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