Are you over the trendy skincare trends that don’t do anything for your skin? Sel:pH has you covered with personalized skincare tailored to your skin type. Sel:pH has centered its brand around finding the perfect pH balance for your skin and focusing on problems skin concerns you want to fix.
How it Works
Sel:pH filters their products by skin concern, which includes pores and oil control, dryness, breakouts and acne, fine lines and dark spots. Within these categories, Sel:pH lists what the product does, the benefits for your skin and the pH level of the product.
Sel:pH is designed for customers to have a personalized shopping experience by finding skincare items that fit their specific skincare needs, down to the pH level of their skin.
Personalized vs Generic Skincare
We all want to look like our favorite influencers and use the same products as them, but the reality is that our skin types are all different. Many brands offer generic products labeled for dry, oily or sensitive skin, but our skin is more complicated than just three broad categories.
Sel:pH categorizes its products by skin concern, pH level and product type to categorize specific skincare needs. According to Sel:pH , the company focuses on “individuality, originality, inventiveness, intrigue and the power of pH” to create a personalized skincare routine while also making it fun.
Sel:pH’s Product Transparency
Sel:pH has built its company on product transparency, including what is in each item and how it is made. Although all beauty brands have to list each ingredient that is in a product, Sel:pH lists and explains what each ingredient is and why it is in the product. This eliminates the question of whether there are any unnecessary additives put into each product.
Along with their ingredient transparency, Sel:pH also promotes the brand as being dermatologist-approved, vegan, cruelty-free and paraben and sulfate-free. The brand also works with a team of chemists to proactively work on research and product development to tailor to all skin types and ensure their formula is the best it can be.
Why Does pH Balance Matter?
A huge part of Sel:pH’s brand is focusing on the skin’s natural pH level and how to balance that with skincare. According to Sel:pH on Instagram, imbalanced pH from skincare products can cause long-term damage to your skin barrier, which can lead to breakouts and premature aging.
The skin’s pH is naturally acidic, with a pH level around five, so it is important to balance the natural pH level with a product of similar pH. Sel:pH is rooted in the importance of pH balance and finding the perfect skincare products for you.
What do you think about Sel:pH Beauty? Let us know on X or Instagram @VALLEYMag!
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