Pick of the Week: Urban Decay Primer Potion in Sin

73890_espp_sinWhen it comes to primer, does anyone really know what they’re talking about? Yeah, it’s supposed to help your make up stay on better and keep your eye make-up creaseless, but in my experience I’ve rarely ever noticed a difference… until I tried this.

Urban Decay Primer Potion will change the way you think about eye shadow. If you’re a person with slightly oily eyelids and you’re used to your eye shadow creasing or rubbing off by three in the afternoon, this one’s for you.

Simply squeeze out a tiny amount onto your ring finger (this finger has the most delicate skin from its lack of use) and pat onto your upper eyelid until you’ve covered the surface on which you wish to apply eye shadow—take it up to the eyebrow it you’re going for a full lid look. It sets within seconds, and voila, you’ve got a smooth surface that won’t budge.

The Primer Potion comes in four shades—original clear, Eden—a matt skin tone, clear anti-aging, and Sin—a shimmery champagne. Sin gives you the most bang for your buck because it’s versatile; it can be worn by itself as a soft eye shadow that’s flattering on all skin tones if you’re in a rush, or as a highlighter on your cheek bones. Plus, the Sin color adds new dimension to any eye shadow you put over it—who doesn’t want more sexy shimmer?

Urban Decay Primer Potion is available in Sephora and Ulta for $20.

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