If you’re not living under a rock in the fashion world, you’ve heard of Reformation. It’s the iconic sustainable clothing brand that’s eco-friendly and high quality. The stylish brand has always turned heads, but now they’re turning entire bodies around to look at their new boyfriend. That’s right, Reformation is cuffed.
America’s Boyfriend, and a Few Others’ Too
Pete Davidson, known “Saturday Night Live” comedian and actor, has officially been named Reformation’s new boyfriend.
This isn’t Davidson’s first rodeo when it comes to love. If you remember correctly, he has dated some impressive A-listers. He’s dated beautiful women like Ariana Grande, Kim Kardashian and the list goes on. Though he does have a serial dater reputation, this relationship is going to stick.
The campaign and the relationship weren’t just launched, they were hard launched, with a few notable details.
Blank Canvases Are The New Art
The first shocker was Davidson’s skin. Weird, right? Not really. Since becoming a public figure, Davidson has added 200 plus tattoos to his body. He was known for them. Now, after having to cover them up for different roles and working on changing his bad boy public persona, he has removed all of them.
This is the public’s first look of his new, blank canvas of a body, and thanks to Reformation, you’re getting a full view, literally. The release includes three sustainable pieces.
A Look Into Pieces Made With Love
Davidson is pictured modeling a grey crewneck with “Official Boyfriend” printed across the chest also known as the “Chad Classic Crewneck Sweatshirts.” Of course, you can’t forget about his girlfriend, “Emma Classic Crewneck Sweatshirts” that are also available. Reformation is having a blast with this newfound love. Both pieces are priced at $128 and come in six different neutral colors.
Obviously, what is a boyfriend if not to wear his comfy boxers to bed? Reformation and Davidson have you covered. The “Official Boyfriend Boxer Brief” is a perfect addition to this campaign.
The boxers only come in white, ribbed fabric with a medium sized waist band with “Reformation” printed in small, black letters. On their website, it is detailed that the boxers are “Women’s fit” but Davidson looks extra comfortable in them, leading to assume they’re more gender neutral.
The models, along with Davidson of course, can be seen styling the pieces both casually and dressing them up, leaving it to the customers to decide how they want to wear them.
What are your favorite pieces in the campaign? Let us know on Instagram, @VALLEYmag!
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