The “clean look” is TikTok’s latest viral beauty trend that only requires five makeup products. It draws inspiration from “model-off-duty” and “no-makeup-makeup” looks. Typically, the “clean look” makeup involves fluffy brows, dewy skin, flushed cheeks and glossy lips. You should look like you are not even wearing makeup!
According to Nicola Dall’asen, the digital news editor at Allure, “If you search #cleanlook on TikTok, you will find hundreds of videos, mostly tutorials, accumulating more than 22 million views.”
“You can also find the clean look on just about every A-list model these days. It seems to be the off-duty hair and makeup of choice for Hailey Bieber, Bella Hadid, Gigi Hadid and the like,” says Dall’asen.
Characterized by a fresh, blushed-up appearance, the “clean look” is all about amping up your natural skin and features with just a few products.
Step One: Sunscreen
First, start by applying CeraVe AM Facial Moisturizing Lotion SPF 30 ($12.49 at Amazon) all over your face. This drugstore sunscreen provides SPF in a lightweight formulation you will quickly obsess over.
Step Two: Concealer
Next, apply NARS Mini Radiant Creamy Concealer ($13 at Ulta) underneath the eyes to brighten and highlight your complexion. If you are looking for more coverage, VALLEY suggests It Cosmetics CC+ Cream Illumination SPF ($42 at Ulta,) a foundation that has a glowy finish.
Step Three: Eyebrow Gel
“Brush the eyebrows into shape and fill in any gaps by applying a brow pen in soft hairlike strokes,” says Karoline Karakeosian, a professional makeup artist for Valentino Beauty. “This technique is perfectly in line with the fluffy brows trend that is all over TikTok at the moment.”
You can also skip filling them in and only shape them upward using a brow gel if you are going for a more natural look. One to try is Anastasia Beverly Hills Mini Clear Brow Gel Lightweight Setting Polish ($9 at Ulta) because it is a clear brow gel that sets color and holds brow hair in place for a clean, polished look that lasts.
Step Four: Lip Balm
Once you are done with face makeup, a swipe of Burt’s Bees Tinted Lip Balm ($5.49 at Ulta) is all you need to add some color to your lips. Let this fabulously flattering shade enhance your natural look and add a smooch of color.
Step Five: Mascara
Finally, finish off the final look with a couple of coats of mascara. The Too Faced Better Than Sex Volumizing Mascara ($27 at Ulta) is an intensely black volumizing mascara for the sexiest, most defined lashes possible. The formula thickens, lengthens and curls after just one coat.
Tag us on Instagram, @VALLEYmag, with pics of your “clean look.”