There’s something new and exciting happening at Adidas. After testing a prototype last year, the brand has manufactured and sold a million pairs of sneakers made from ocean trash.
Adidas is collaborating with Parley, a nonprofit group that defends and protects oceans. According to Adidas’ website, the group’s goal is “spinning the problem into a solution” by finding a new, creative way to deal with trash on beaches and in oceans.
The trash used to make the shoes is intercepted and refurbished for a new purpose. Adidas says, “Our aim is to stop plastic before it enters the ocean, but the change is on all of us.”
The brand wants to make a change by redefining how we look at the problem. This new shoe line is all about innovation in the name of conservation.
The new, environmentally friendly sneakers look like any other pair of Adidas shoes. They come in several different colors and designs. The shoes even come in the very popular Ultra Boost design.
The shoes’ cost ranges from about $180 to $250. None of the profits go toward a donation, but Adidas is still going above and beyond brand integrity in producing the shoes.
With one million pairs sold, Adidas has proven that eco-friendly chic is a very real thing. After their success with this project, it feels likely that more companies will want to step it up and follow Adidas. With such a high success rate, it’s clear that consumers are ready to make more responsible purchases. A major international brand like Adidas has so much influence that it’s exciting to see it take a big step in an important, necessary direction.
This is just the beginning of a new wave of environmentally conscious products. Now you can wear your favorite brand of sneakers and know that you made a smart, sustainable choice. Now that Adidas can make ocean trash into shoes just as cute as anything else in their store, anything is possible for brand’s environmental goals.