Beauty Box Breakdown

Posted by birchbox | @birchbox

A trend that has been taking the beauty world by storm is subscriptions to beauty boxes. Beauty boxes typically cost $10-$20 per month and are a great way to get the most bang for your buck. Sample sizes that range from skincare, makeup, haircare, fragrance, nailcare and more are sent right to your doorstep where you can spend the month trying them out and discovering more go-to products.

Two of the most popular subscription boxes are Birchbox and Ipsy. If you can’t decide which one to try, Valley is here to help with the pros and cons.


Birchbox has been around for the longest. At $10 you receive five products monthly. With Birchbox, you can expect more expensive products pertaining to haircare and skincare — unless you choose otherwise. They do seem to lack in the makeup department. However, a great thing about this subscription box is how many brands you will discover, just from subscribing for a couple of months. Birchbox also allows their customers to pick one product a month, while leaving the rest for surprise.


Ipsy, also costing $10 a month, attracts a younger crowd for its emphasis on boldness and creativity. Each month you will receive samples of five beauty products and you may even get full-size products every so often. If you review all the products online from your box, you can receive points, which add up for rewards. Ipsy is best for inexperienced makeup lovers because they won’t always include high-end brands in their monthly boxes, which can be frustrating at times if you are used to more expensive brands. Thus, the quality of the products can be sub-par, and in return, it may take more time to find a product you really love.

Both companies offer a navigable website where you can purchase full size products of the samples if you enjoyed them. They both also offer freebies. Ipsy provides a different makeup bag each month that can be really handy and cute, and Birchbox  often includes surprises. For example, during the month of March, Women’s History Month, Birchbox sent extra products to its subscribers in celebration.

The box you choose to try has a lot to do with your personality. Are you more of a stickler for quality products? Go with Birchbox. Do you thrive off of experimenting? Ipsy is your best bet.

1 Comment

Comments are closed.